1 Bold Update

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...

When it comes to digital advertising, few platforms give you as much reach and targeting options as Google. The value of Search ads is very apparent; advertising on the world’s biggest ...

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...

Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...

Recently, at a cocktail party, I was asked the age-old question, “What do you do?” I replied that I was a Senior Marketing Consultant for an agency called 1 Bold Step that helps clients ...

If you’ve ever kicked off a Google Ads campaign with a new digital ads marketing agency, chances are you are familiar with going through some variation of this thought process:

A lot of companies struggle to grow because they don’t know how to stand out from the competition or market themselves effectively. That’s why having a brand identity is important. A strong ...

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup Okay, so maybe not everyone agrees that all of those things go together, but ...