--- title: 1 Bold Step | Strategy (2) description: Strategy | 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. (2) --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Strategy Articles [![5 Ideas for Filling the Top of Your Funnel](https://blog.1boldstep.com/hs-fs/hubfs/pexels-kampus-production-8636603.jpg?width=700&name=pexels-kampus-production-8636603.jpg)](https://blog.1boldstep.com/5-ideas-for-filling-the-top-of-your-funnel) ## [5 Ideas for Filling the Top of Your Funnel](https://blog.1boldstep.com/5-ideas-for-filling-the-top-of-your-funnel) There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ... [View Full Post](https://blog.1boldstep.com/5-ideas-for-filling-the-top-of-your-funnel) [![The Importance of Brainstorming (and How to do it Better)](https://blog.1boldstep.com/hs-fs/hubfs/absolutvision-82TpEld0_e4-unsplash.jpg?width=700&name=absolutvision-82TpEld0_e4-unsplash.jpg)](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) ## [The Importance of Brainstorming (and How to do it Better)](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ... [View Full Post](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) [![Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/hs-fs/hubfs/firmbee-com-gcsNOsPEXfs-unsplash-1.jpg?width=700&name=firmbee-com-gcsNOsPEXfs-unsplash-1.jpg)](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) ## [Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ... [View Full Post](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) [![Don't Let Influencers Fool You — Here's the Truth About Marketing Best Practices](https://blog.1boldstep.com/hs-fs/hubfs/slidebean-DbobuPLJoZo-unsplash.jpg?width=700&name=slidebean-DbobuPLJoZo-unsplash.jpg)](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) ## [Don't Let Influencers Fool You — Here's the Truth About Marketing Best Practices](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) One thing I’m hearing marketing “influencers” say repeatedly these days is, “Don’t follow marketing best practices. If you do, you’ll just be doing what everybody else is doing. You won’t ... [View Full Post](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) [![The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png?width=700&name=Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png)](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) ## [The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ... [View Full Post](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) [![Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/hs-fs/hubfs/pexels-monstera-5849564.jpg?width=700&name=pexels-monstera-5849564.jpg)](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) ## [Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ... [View Full Post](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) [![Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Blog%20Imagery.png?width=700&name=1%20Bold%20Step%20Blog%20Imagery.png)](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) ## [Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ... [View Full Post](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) [![Recruitment Marketing: How Marketing Can Help Hire Your Next Employee](https://blog.1boldstep.com/hs-fs/hubfs/ernie-journeys-Ha2-2jGRJcI-unsplash.jpg?width=700&name=ernie-journeys-Ha2-2jGRJcI-unsplash.jpg)](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) ## [Recruitment Marketing: How Marketing Can Help Hire Your Next Employee](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ... [View Full Post](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) [![How Do I Get My Employee to Engage with Our Social Media Accounts?](https://blog.1boldstep.com/hs-fs/hubfs/social-media-g8ca5a8b59_1920.png?width=700&name=social-media-g8ca5a8b59_1920.png)](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) ## [How Do I Get My Employee to Engage with Our Social Media Accounts?](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ... [View Full Post](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) [![Is Having an Organic Social Media Presence Important for a B2B?](https://blog.1boldstep.com/hs-fs/hubfs/pexels-tracy-le-blanc-607812.jpeg?width=700&name=pexels-tracy-le-blanc-607812.jpeg)](https://blog.1boldstep.com/is-having-an-organic-social-media-presence-important-for-a-b2b) ## [Is Having an Organic Social Media Presence Important for a B2B?](https://blog.1boldstep.com/is-having-an-organic-social-media-presence-important-for-a-b2b) The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ... [View Full Post](https://blog.1boldstep.com/is-having-an-organic-social-media-presence-important-for-a-b2b) [![Microsites, Landing Pages, and Pillar Pages: What’s the Difference?](https://blog.1boldstep.com/hs-fs/hubfs/pexels-photomix-company-106344.jpg?width=700&name=pexels-photomix-company-106344.jpg)](https://blog.1boldstep.com/microsites-landing-pages-and-pillar-pages-whats-the-difference) ## [Microsites, Landing Pages, and Pillar Pages: What’s the Difference?](https://blog.1boldstep.com/microsites-landing-pages-and-pillar-pages-whats-the-difference) As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ... [View Full Post](https://blog.1boldstep.com/microsites-landing-pages-and-pillar-pages-whats-the-difference) [![Positioning vs. Messaging vs. Value Propositions: What's the Difference?](https://blog.1boldstep.com/hs-fs/hubfs/pexels-fauxels-3183179.jpeg?width=700&name=pexels-fauxels-3183179.jpeg)](https://blog.1boldstep.com/positioning-vs.-messaging-vs.-value-propositions-plus-why-they-matter) ## [Positioning vs. Messaging vs. Value Propositions: What's the Difference?](https://blog.1boldstep.com/positioning-vs.-messaging-vs.-value-propositions-plus-why-they-matter) Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ... [View Full Post](https://blog.1boldstep.com/positioning-vs.-messaging-vs.-value-propositions-plus-why-they-matter) [Newer Posts →](https://blog.1boldstep.com/tag/strategy/page/1) [← Older Posts](https://blog.1boldstep.com/tag/strategy/page/3) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)