1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

A Recipe for Growth: 1 Bold Cocktails

At 1 Bold Step, we take providing quality service to our clients very seriously, and additionally, we like to have a lot of fun as a team. Recently Caleb, our Brand Strategy Director, ...
View Full Post

6 Marketing Trends You Still Have Time to Use in 2024

The landscape of digital marketing is always changing. Businesses have to be adaptable to stay competitive, especially in the business-to-business (B2B) space. One marketing strategy that ...
View Full Post

Why You Need a SaaS Content Marketing Strategy (And How to Nail It)

Software as a Service (SaaS) companies have a ton on their plate. Their products and services require a lot of education for their prospects, so between prospecting, educating, and ...
View Full Post

5 Demand Generation Best Practices to Get Your Company Back on Track

In a market where competition is brutal, and consumer habits continue to evolve — strategically marketing your company is essential. Amid countless strategies and creative ideas, one ...
View Full Post

A Deep Dive into Lean Marketing: Cracking the Code for Success

Navigating the modern marketing landscape is a delicate balancing act that demands strategic thinking, creativity, and a data-driven approach. In a world saturated with thousands of ...
View Full Post

A Guide to Generating Relevant, Targeted Email Marketing Content

Email marketing — it may seem like an old-school method of marketing by now, but let me tell you, it sure isn’t dead! According to Statista, there were over 4.25 billion people in 2022 who ...
View Full Post

Jennifer Jurgens Joins the National Small Business Association Leadership Council

Founder and CEO Jennifer Jurgens of 1 Bold Step joins the National Small Business Association (NSBA) Leadership Council, emphasizing the crucial role small businesses have in shaping policy ...
View Full Post

Demand Generation and Lead Generation — The Dynamic Duo

In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ...
View Full Post

Increase Your Marketing Reach with Fractional Marketing Services

Imagine your company with a full marketing team. It's a team that compliments your sales department. It's a team that is brilliant, efficient, creative, and drives sales. It's a marketing ...
View Full Post

4 RevOps Best Practices to Align Your Business Revenue

“RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ...
View Full Post

Boost Your Team's Efficiency with Project Management Tools

In today's fast-paced business environment, companies face the challenge of managing multiple projects simultaneously while ensuring effective collaboration, organization, and timely ...
View Full Post

1 Bold Step wins the 2023 Best of MichBusiness’ Marketing and PR Prophets Award

GRAND RAPIDS, Mich. –1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, ...
View Full Post

Let’s do some marketing

Say Hello to us!