1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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Content Marketing = Demand Generation. 3 Areas to Tackle Today.

What is essential in your morning routine? A piping hot cup of coffee is likely involved, but what else? And I mean further than just a piece of toasted bread. What are you doing while you ...
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Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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Could Your Business Benefit from Hiring a Fractional Marketing Team?

Imagine this. What if your marketing team was only made up of a designer, a project manager, and a marketing manager? Or what if it was made up of a social media manager, a content writer, ...
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From Video to Victory: How to Maximize the Use of Videos Within Your Marketing Strategies

78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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Your Brand is a Movie and Other Great Business Books

Wake up, Neo... follow the white rabbit, take the red pill (or was it the blue?), there is no spoon, you are the one, you're not the one, was that really the exact same black cat? 
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The Fundamental First Step of an SEO Content Strategy

Good Content Isn't Enough for SEO You know it, I know it, the whole digital community knows it: content is king. It’s impossible to consistently rank without content that’s relevant and ...
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Maybe You Don’t Need a Marketing Staff

Is it possible that you don’t need an in-house marketing staff? I’m going to make the case that for small B2B companies (under $10MM) you might be better off outsourcing most, if not all, ...
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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From Search to Sale: How to Acquire Leads from SEO and See Them Through to ROI

Did you know that SEO and content are one in the same? Did you know that SEO can directly impact your return on investment (ROI)? It all starts with relevancy, empathy, and acquiring leads.
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