1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Today’s Marketing Acronyms Cheat Sheet: Part 2

Now that you’re a pro at marketing acronyms, we thought we’d step it up a notch with a follow-up to stretch your vocabulary a bit more. Sometimes it seems like there’s new lingo every week, ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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The Most Important Digital Ad KPI

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...
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A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)

To start this blog off, we want to apologize. Sincerely.
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What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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Content Marketing = Demand Generation. 3 Areas to Tackle Today.

What is essential in your morning routine? A piping hot cup of coffee is likely involved, but what else? And I mean further than just a piece of toasted bread. What are you doing while you ...
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Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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Could Your Business Benefit from Hiring a Fractional Marketing Team?

Imagine this. What if your marketing team was only made up of a designer, a project manager, and a marketing manager? Or what if it was made up of a social media manager, a content writer, ...
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From Video to Victory: How to Maximize the Use of Videos Within Your Marketing Strategies

78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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