1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

A Guide to Generating Relevant, Targeted Email Marketing Content

Email marketing — it may seem like an old-school method of marketing by now, but let me tell you, it sure isn’t dead! According to Statista, there were over 4.25 billion people in 2022 who ...
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Jennifer Jurgens Joins the National Small Business Association Leadership Council

Founder and CEO Jennifer Jurgens of 1 Bold Step joins the National Small Business Association (NSBA) Leadership Council, emphasizing the crucial role small businesses have in shaping policy ...
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Demand Generation and Lead Generation — The Dynamic Duo

In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ...
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Increase Your Marketing Reach with Fractional Marketing Services

Imagine your company with a full marketing team. It's a team that compliments your sales department. It's a team that is brilliant, efficient, creative, and drives sales. It's a marketing ...
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4 RevOps Best Practices to Align Your Business Revenue

“RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ...
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Boost Your Team's Efficiency with Project Management Tools

In today's fast-paced business environment, companies face the challenge of managing multiple projects simultaneously while ensuring effective collaboration, organization, and timely ...
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1 Bold Step wins the 2023 Best of MichBusiness’ Marketing and PR Prophets Award

GRAND RAPIDS, Mich. –1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, ...
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Making the Case for Case Studies: A Must-Have Tool in B2B Marketing

In the world of business, especially in the realm of B2B marketing, success hinges on trust, credibility, and expertise. Customers want to know that they're making the right decision when ...
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Adam Clarke Named 40 Under 40 Award Recipient

This award recognizes and honors 40 emerging business leaders who have played a pivotal role in creating a positive influence on the West Michigan community.
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The Importance of Short-Form Videos (Plus 3 Videos You Should Be Creating)

Short-form videos are growing to be one of the most effective ways to market your business, products, and services. With the rise of social media and short-form videos, about 66% of ...
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1 Bold Step Earns HubSpot Platform Onboarding Accreditation

Grand Rapids-based agency recognized for expertise in delivering customized HubSpot onboarding and training to enterprise companies.
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How to Build Trust in a Digital B2B World

In today's digital landscape, building trust has become a critical component of successful B2B marketing. As face-to-face interactions are increasingly limited, establishing trust through ...
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