1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Market Research: A Strategy Building Essential

Looking to update or build a new go-to-market strategy? Often, business leaders approach strategic planning as a brainstorming process based upon a review of historical performance data ...
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How to Align Your Marketing Plan with Your Strategic Plan

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...
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No. Your sister, friend, nephew, cousin, etc. can’t have a job in marketing

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...
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Here is your Tactical Marketing Checklist. Go from "Big Idea" to Execution.

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...
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Why Marketing Matters During a Pandemic

Adam Clarke had the opportunity to sit down with Kathleen Roark and Katherine Jandernoa, the hosts of a recent Local First marketing webinar to chat about why marketing matters and how to ...
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For such a time as this – Improve your email!

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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5 Ways to Generate Leads After Your Conference or Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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The West Michigan Business Podcast and How We Help Local Companies Execute Successful Marketing Strategies

I recently sat down with Eric Schroeder, the host of the West Michigan Business Podcast to talk about everything from advice to a small business owner to who I would want with me during the ...
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There is No Marketing Advice nor Information in this Post

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...
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Available Business Community Resources

With all that's going on lately, we wanted to provide you with easy access to some great, free community business resources that have been very helpful to us. We think you might find them ...
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What to do when your marketing campaign doesn't go as well as you expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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