1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Your Market Has Changed, Now What? PIVOT!

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...
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Should a B2B Company Have a Newsletter? (YES!) 4 Reasons Why Newsletters Should Be Part of Your Marketing Strategy

Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...
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Marketing Enablement. That’s What We Do!

Recently, at a cocktail party, I was asked the age-old question, “What do you do?” I replied that I was a Senior Marketing Consultant for an agency called 1 Bold Step that helps clients ...
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I Can’t See My Google Ads – Are They Working?

If you’ve ever kicked off a Google Ads campaign with a new digital ads marketing agency, chances are you are familiar with going through some variation of this thought process:
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Why Brand Identity is Important and How it Adds Value to Your Business

A lot of companies struggle to grow because they don’t know how to stand out from the competition or market themselves effectively. That’s why having a brand identity is important.  A ...
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Maximizing Your Investment in Marketing: Habits For Continuous Improvement

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...
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Today’s Marketing Acronyms Cheat Sheet: Part 2

Now that you’re a pro at marketing acronyms, we thought we’d step it up a notch with a follow-up to stretch your vocabulary a bit more. Sometimes it seems like there’s new lingo every week, ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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The Most Important Digital Ad KPI

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...
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A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)

To start this blog off, we want to apologize. Sincerely.
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What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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