1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Strategy vs. Tactics: The Difference and How They Work Together

You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ...
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Don't Let Influencers Fool You — Here's the Truth About Marketing Best Practices

One thing I’m hearing marketing “influencers” say repeatedly these days is, “Don’t follow marketing best practices. If you do, you’ll just be doing what everybody else is doing. You won’t ...
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The Economic Outlook: Should You Dial Your Marketing Up or Down?

Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ...
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HubSpot Hacks: How to Prove ROI in HubSpot

Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ...
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The Beginner’s Guide to Press Releases

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...
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What SMBs Get Wrong About Marketing Automation (And How To Fix It)

Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ...
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Blogging: An Essential Component of Your Marketing Strategy

One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ...
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West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding

1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Association to navigate environmental tests as well as the purchase process ...
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Small Bets — A Marketing Strategy I’m Willing to Bet On

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...
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Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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Recruitment Marketing: How Marketing Can Help Hire Your Next Employee

Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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How Do I Get My Employee to Engage with Our Social Media Accounts?

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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