1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

The Case for Corporate Giving

As 2020 comes to an end, I think most of us are breathing a collective sigh of relief and looking forward to some type of normalcy and security returning in 2021. Personally, I would argue ...
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Top 4 Types of Marketing Consultants. Do You Have the Right One?

Hiring a marketing consultant can be tricky in today's digital landscape. Terms like "marketing operations," "martech," "agile marketing," "SEO," and "inbound marketing" are all new things ...
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Help! My Boss Has Too Many Great Ideas! How to Wrangle a Visionary Leader.

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss? 
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Marketing Takes Time, So Start Now: A Real-World Example

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...
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Market Research: A Strategy Building Essential

Looking to update or build a new go-to-market strategy? Often, business leaders approach strategic planning as a brainstorming process based upon a review of historical performance data ...
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How to Align Your Marketing Plan with Your Strategic Plan

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...
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No. Your sister, friend, or cousin can’t have a job in marketing.

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...
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Tactical Marketing Checklist – Go from "Big Idea" to Execution

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...
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Why Marketing Matters During a Pandemic

Adam Clarke had the opportunity to sit down with Kathleen Roark and Katherine Jandernoa, the hosts of a recent Local First marketing webinar to chat about why marketing matters and how to ...
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For such a time as this – Improve your email!

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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5 Ways to Generate Leads After Your Conference or Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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