1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Lean Marketing 2025: A Practical Guide for Getting More Out of Every Campaign

Marketing in 2025 can feel like standing in front of a buffet with too many options and not enough room on your plate. There are endless platforms, countless tools, and a steady stream of ...
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Can You Still Achieve a Positive ROI with Email Marketing in 2025?

Look, let's be honest here - your email inbox is a disaster zone right now. I know mine is. It's packed with generic promotional emails, those robotic automated sequences that make you ...
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Excel Sheets & Mai Tais: How Hawaii Shaped My Approach to LEAN Growth Marketing

I like order. And I really don’t like chaos.
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The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)

If you're running a business, you've more than likely invested in a CRM to streamline your sales process and stop losing track of leads. I'm even willing to bet you're using HubSpot (Here's ...
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We're One of West Michigan's Best Places to Work in 2025!

Guess what? 1 Bold Step just made the list of West Michigan's Best and Brightest Companies to Work For in 2025! We're pretty excited about this recognition from the National Association for ...
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Why Care About Social Search for Business?

In 2025, if your B2B business isn’t utilizing social search strategies, you’re invisible to a large and ever-growing number of people looking for products and services. Social media ...
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Want More Revenue? Your Business Needs a Growth Agency, Not More Marketing

Let me paint a familiar picture. Your marketing agency just delivered another stunning performance report. They are delivering more leads than ever, and metrics look fantastic — impressions ...
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SEO for HubSpot: Can HubSpot Really Prove Your Search Performance

Before reading, learn more about the basics of SEO in one of our previous blogs:
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B2B Go-to-Market Strategy: A No-Fluff Guide for Growing Companies

You've likely noticed a shift in business conversations if you lead a company with multiple revenue streams and complex B2B sales cycles. Everyone's talking about GTM (Go-to-Market) ...
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Understanding the Growth Funnel and its Importance for B2B Companies

You've probably heard of a sales funnel before — you know, that diagram that shows how customers go from first hearing about your product to actually buying it. But have you heard of a ...
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SaaS B2B Positioning That Actually Works (And Why It Matters So Much More Than You Think)

Whether you're still building momentum or already in scaling mode, the way you position your SaaS company matters more than almost anything else. It's not just about features. It's not even ...
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6 New HubSpot Updates We're Taking Advantage of to Drive Revenue

Companies that invest in a HubSpot subscription often expect it will somehow magically help them attract, convert, and retain customers right out of the box. It won’t. Does it sound ...
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