--- title: Left-Brained Marketing description: A left-brained marketer is a systems thinker. They see the entire customer journey has a system. image: https://blog.1boldstep.com/hubfs/Brain_Featured.jpg --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # Left-Brained Marketing by [Steve Frazee](https://blog.1boldstep.com/author/steve-frazee) | Sep 30, 2019 1:47:13 PM | [Marketing Operations and Execution](https://blog.1boldstep.com/tag/marketing-operations-and-execution), [Strategy](https://blog.1boldstep.com/tag/strategy) When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. They think about Super Bowl ads and Mad Men and all that creative work. But marketing is more than creatively trying to convince people to buy your stuff. Marketing is also about the data, strategy, planning, and technology required to manage a big piece of the customer experience and to prove ROI. Marketing has changed a lot in the past twenty years. Today’s marketing depends on technology, automation, analytics, and process to ensure the marketing dollars you are spending are generating quality leads and nurturing those leads into customers. And [modern marketing](https://blog.1boldstep.com/are-you-running-a-modern-marketing-department) is built on an effort to be customer-centric. The idea is to be in a relationship with the customer through their entire customer journey from awareness to advocacy. To do that, marketing must think systematically. It must be aware of each touch point the customer has with the company and be able to meet them at that point and offer them what they need. The ability to make that happen centers on technology and logistics. This is where your left-brain marketers shine. ## Systems Thinking Typically, personality experts talk about left-brained people as being based in data, logic, process, systems, and concerned over details. That's exactly what a left-brained marketer is. A left-brained marketer is a systems thinker. They see the entire customer journey has a system. They understand how to use technology to deliver the messaging the right brained marketers have created and know how to track these interactions and feed collected data back into the system. Your left-brained marketers are your data junkies. They measure the effectiveness of your marketing efforts so you can know what is working and what isn’t. Long gone are the days of shot gunning marketing messages out into the world and then hoping for increased sales. Left-brained marketers keep make sure that everything can be measured and tracked so you know what part of your marketing spend is working, and what isn’t. ## Strategy & Planning Left-brained marketers are also good at strategy and planning. Their unique ability to think logistically is an aid to aligning the marketing department with the company’s goals and creating a strategic marketing plan. Left-brained marketers think about resource allocation and execution. They make sure that your marketing department works like a machine. ## You Need Both To be a successful modern marketing department you need both right-brained creatives and left-brained strategists. You need people who can create the relevant messaging the customer needs to hear and other people who know how to deliver that message to the customer and gauge their reaction to it. Do you have left-brained marketers on your team? Here at 1 Bold Step we are exclusively a team of left-brained marketers. We understand that modern day marketing sits on top of a process and technology foundation and we work with your creative team to ensure your strategy and systems are working for you.  If you are tired of spending marketing dollars without any idea of what’s working and what isn’t, or if you are just looking to get your [marketing house](https://info.1boldstep.com/pivot) in order and aligned with the business, we are the right marketing agency for you. Of course we will also help you get more leads and close more sales.  If you need help with your left-brained marketing, [contact us](https://1boldstep.com/contact/) today! [![From guess work to growth strategy. Get Started.](https://no-cache.hubspot.com/cta/default/5321767/interactive-158478468268.png)](https://blog.1boldstep.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkPoAiaFYEWyu%2FkXJmCMeqcx85s%2FAotoJrdCJxKFoNs8yDZ4eu4%2FmvE8Zhei0G7ftgeyjeZMkm8aGQkg6ot7sLNArjIGsU90P8d1ZNj3d3yleFDPhrx1rXyv0i%2FWA2%2FTjYj8M5Q1QX5uR9JsNUNw90V21EP%2FPsYY99jnPGcL8%2BketGyZJlx86dGVnwsHZ0geXs&webInteractiveContentId=158478468268&portalId=5321767) [← Previous Post](https://blog.1boldstep.com/what-is-marketing-operations) [Next Post →](https://blog.1boldstep.com/top-3-tips-for-business-owners) ### You May Also Like… [![The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/hs-fs/hubfs/hubspot_worker.jpg?width=700&name=hubspot_worker.jpg)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) ## [The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) by [Adam Clarke](https://blog.1boldstep.com/author/adam-clarke) | Jun 18, 2025 2:03:17 PM | [Sales and Marketing Alignment](https://blog.1boldstep.com/tag/sales-and-marketing-alignment), [Strategy](https://blog.1boldstep.com/tag/strategy), [Technology](https://blog.1boldstep.com/tag/technology) If you're running a business, you've more than likely invested in a CRM to streamline your sales process and stop losing track of leads. I'm even willing to bet you're using HubSpot (Here's ... [![Why SaaS Companies Can't Afford to Ignore Content Marketing (And How to Build a SaaS Content Strategy That Works)](https://blog.1boldstep.com/hs-fs/hubfs/content-3679757_640%20(1).png?width=700&name=content-3679757_640%20(1).png)](https://blog.1boldstep.com/saas-content-marketing-strategy) ## [Why SaaS Companies Can't Afford to Ignore Content Marketing (And How to Build a SaaS Content Strategy That Works)](https://blog.1boldstep.com/saas-content-marketing-strategy) by [Tom Zelinsky](https://blog.1boldstep.com/author/tom-zelinsky) | Apr 29, 2024 2:36:09 PM | [Strategy](https://blog.1boldstep.com/tag/strategy) If you're running a SaaS company, you've probably already figured out that selling software isn't as simple as showing off a feature list. The sales cycles tend to run long. Your product ... 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Acting as an extension of a client’s marketing department (onsite or virtually), we help create systems, order, and accountability. With a focus on increasing sales and proving return on marketing investment, we’re determined to change marketing from overhead to value add.  ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) 0 Comments ### Submit a Comment Your email address will not be published. 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