--- title: 1 Bold Step | Technology description: Technology | 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Technology Articles [![The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/hs-fs/hubfs/hubspot_worker.jpg?width=700&name=hubspot_worker.jpg)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) ## [The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) If you're running a business, you've more than likely invested in a CRM to streamline your sales process and stop losing track of leads. I'm even willing to bet you're using HubSpot (Here's ... [View Full Post](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) [![The Benefits of Using ChatGPT in your Marketing Content](https://blog.1boldstep.com/hs-fs/hubfs/trent-erwin-UgA3Xvi3SkA-unsplash.jpg?width=700&name=trent-erwin-UgA3Xvi3SkA-unsplash.jpg)](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) ## [The Benefits of Using ChatGPT in your Marketing Content](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) In today's digital age, businesses of all sizes rely on content marketing to promote their products and services, build brand awareness, and engage with their target audience. However, ... [View Full Post](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) [![Should I be marketing in the Metaverse?](https://blog.1boldstep.com/hs-fs/hubfs/xr-expo-ipDhOQ5gtEk-unsplash.jpg?width=700&name=xr-expo-ipDhOQ5gtEk-unsplash.jpg)](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) ## [Should I be marketing in the Metaverse?](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) What’s the next big thing? It’s hard to say a lot of time, otherwise, we’d all be rich. Cryptocurrency is still a toss up, artificial intelligence has been on the cusp for years, and then ... [View Full Post](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) [![What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://lh4.googleusercontent.com/UChw5zMxOd4od-J9isdWYIrpvRHon1FQJtIfSovXHFK6QtehvRtmbp-urK43bCtK5kknNslG08ROUou78ee4-y46Gq7G2MCtd1Fkbiet3sq-NbUY5fuvRq4m-E4r4pls3LKemHIHxNp4inBQDw0zpY8)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) ## [What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ... [View Full Post](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) [![The Most Important Digital Ad KPI](https://blog.1boldstep.com/hs-fs/hubfs/william-warby-WahfNoqbYnM-unsplash.jpg?width=700&name=william-warby-WahfNoqbYnM-unsplash.jpg)](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) ## [The Most Important Digital Ad KPI](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ... [View Full Post](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) [![What Does a Grand Rapids Marketing Group Know About Economics?](https://blog.1boldstep.com/hs-fs/hubfs/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg?width=700&name=stephen-dawson-qwtCeJ5cLYs-unsplash.jpg)](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) ## [What Does a Grand Rapids Marketing Group Know About Economics?](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup Okay, so maybe not everyone agrees that all of those things go together, but ... [View Full Post](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) [![Marketing Automation: It's Already Risen and Here's Why.](https://blog.1boldstep.com/hs-fs/hubfs/ux-indonesia-qC2n6RQU4Vw-unsplash.jpg?width=700&name=ux-indonesia-qC2n6RQU4Vw-unsplash.jpg)](https://blog.1boldstep.com/marketing-automation-its-already-risen-and-heres-why) ## [Marketing Automation: It's Already Risen and Here's Why.](https://blog.1boldstep.com/marketing-automation-its-already-risen-and-heres-why) If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. [View Full Post](https://blog.1boldstep.com/marketing-automation-its-already-risen-and-heres-why) [![4 Focus Areas When it Comes to Marketing Automation](https://blog.1boldstep.com/hs-fs/hubfs/campaign-creators-8F4EX4Nw1yY-unsplash.jpg?width=700&name=campaign-creators-8F4EX4Nw1yY-unsplash.jpg)](https://blog.1boldstep.com/4-focus-areas-when-it-comes-to-marketing-automation) ## [4 Focus Areas When it Comes to Marketing Automation](https://blog.1boldstep.com/4-focus-areas-when-it-comes-to-marketing-automation) Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ... [View Full Post](https://blog.1boldstep.com/4-focus-areas-when-it-comes-to-marketing-automation) [![For such a time as this – Improve your email!](https://blog.1boldstep.com/hs-fs/hubfs/email-blocks-on-gray-surface-1591062.jpg?width=700&name=email-blocks-on-gray-surface-1591062.jpg)](https://blog.1boldstep.com/for-such-a-time-as-this-improve-your-email) ## [For such a time as this – Improve your email!](https://blog.1boldstep.com/for-such-a-time-as-this-improve-your-email) The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ... [View Full Post](https://blog.1boldstep.com/for-such-a-time-as-this-improve-your-email) [![3 Things To Do When Your Marketing Campaign Doesn't Go As Expected](https://blog.1boldstep.com/hs-fs/hubfs/kaleidico-26MJGnCM0Wc-unsplash.jpg?width=700&name=kaleidico-26MJGnCM0Wc-unsplash.jpg)](https://blog.1boldstep.com/what-to-do-when-your-marketing-campaign-doesnt-go-as-well-as-you-expected) ## [3 Things To Do When Your Marketing Campaign Doesn't Go As Expected](https://blog.1boldstep.com/what-to-do-when-your-marketing-campaign-doesnt-go-as-well-as-you-expected) Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ... [View Full Post](https://blog.1boldstep.com/what-to-do-when-your-marketing-campaign-doesnt-go-as-well-as-you-expected) [![Podcast: How to Change Your Marketing from Overhead to Value-Add](https://blog.1boldstep.com/hs-fs/hubfs/austin-distel-VCFxt2yT1eQ-unsplash.jpg?width=700&name=austin-distel-VCFxt2yT1eQ-unsplash.jpg)](https://blog.1boldstep.com/podcast-how-to-change-your-marketing-from-overhead-to-value-add) ## [Podcast: How to Change Your Marketing from Overhead to Value-Add](https://blog.1boldstep.com/podcast-how-to-change-your-marketing-from-overhead-to-value-add) Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ... [View Full Post](https://blog.1boldstep.com/podcast-how-to-change-your-marketing-from-overhead-to-value-add) [![3 Impact Areas of MarTech and Why You Need to Keep Up](https://blog.1boldstep.com/hs-fs/hubfs/campaign-creators-774sCXD0dDU-unsplash.jpg?width=700&name=campaign-creators-774sCXD0dDU-unsplash.jpg)](https://blog.1boldstep.com/3-impact-areas-of-marketing-technology-and-why-its-important-to-keep-up) ## [3 Impact Areas of MarTech and Why You Need to Keep Up](https://blog.1boldstep.com/3-impact-areas-of-marketing-technology-and-why-its-important-to-keep-up) If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ... [View Full Post](https://blog.1boldstep.com/3-impact-areas-of-marketing-technology-and-why-its-important-to-keep-up) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)