1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Technology Articles

The Most Important Digital Ad KPI

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...
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What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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For such a time as this – Improve your email!

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...
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3 Things To Do When Your Marketing Campaign Doesn't Go As Expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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Podcast: How to Change Your Marketing from Overhead to Value-Add

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...
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3 Impact Areas of MarTech and Why You Need to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
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