1 Bold Update

In today's digital age, businesses of all sizes rely on content marketing to promote their products and services, build brand awareness, and engage with their target audience. However, ...

What’s the next big thing? It’s hard to say a lot of time, otherwise, we’d all be rich. Cryptocurrency is still a toss up, artificial intelligence has been on the cusp for years, and then ...

Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ...

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup Okay, so maybe not everyone agrees that all of those things go together, but ...

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation.

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...