1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Tom Zelinsky

Can You Still Achieve a Positive ROI with Email Marketing in 2025?

Look, let's be honest here - your email inbox is a disaster zone right now. I know mine is. It's packed with generic promotional emails, those robotic automated sequences that make you ...
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Why SaaS Companies Can't Afford to Ignore Content Marketing (And How to Build a SaaS Content Strategy That Works)

If you're running a SaaS company, you've probably already figured out that selling software isn't as simple as showing off a feature list. The sales cycles tend to run long. Your product ...
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Why Topic Clusters Should Be the Center of Your Content Marketing Plan

If your organization has prioritized content creation in your marketing plan, great job! Relevant, high-quality content is key to winning over your audience and search engines alike. But ...
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5 SEO Mistakes Your Small Business Cannot Afford to Make

Search Engine Optimization (SEO) has been a trending marketing topic for many years. If you’re an avid reader of our blog, you may have started your SEO efforts here with our “Fundamental ...
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Recruitment Marketing: How Marketing Can Help Hire Your Next Employee

Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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