1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Tom Zelinsky

Why You Need a SaaS Content Marketing Strategy (And How to Nail It)

Software as a Service (SaaS) companies have a ton on their plate. Their products and services require a lot of education for their prospects, so between prospecting, educating, and ...
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Why Topic Clusters Should Be the Center of Your Content Marketing Plan

If your organization has prioritized content creation in your marketing plan, great job! Relevant, high-quality content is key to winning over your audience and search engines alike. But ...
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5 SEO Mistakes Your Small Business Cannot Afford to Make

Search Engine Optimization (SEO) has been a trending marketing topic for many years. If you’re an avid reader of our blog, you may have started your SEO efforts here with our “Fundamental ...
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Recruitment Marketing: How Marketing Can Help Hire Your Next Employee

Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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