1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Strategy Articles

Small Bets — A Marketing Strategy I’m Willing to Bet On

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...
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Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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Recruitment Marketing: How Marketing Can Help Hire Your Next Employee

Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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How Do I Get My Employee to Engage with Our Social Media Accounts?

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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Is Having an Organic Social Media Presence Important for a B2B?

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...
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Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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Positioning vs. Messaging vs. Value Propositions: What's the Difference?

Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ...
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How to Create More Value and Views through Repurposing Your Old Content

You spent a lot of time and effort creating killer content. Make sure you are maximizing your investment by repurposing that work! Some businesses will publish a blog or a social media post ...
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The 411 on Lead Sources in HubSpot

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...
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The 4 Common Mistakes Companies Make with HubSpot

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...
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Buyer Personas vs. Ideal Customer Profiles — Should you have both?

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...
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How Google Display Ads Fit with your Marketing Strategy

When it comes to digital advertising, few platforms give you as much reach and targeting options as Google. The value of Search ads is very apparent; advertising on the world’s biggest ...
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