1 Bold Update

In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ...

“RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ...

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...

Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...

Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ...

How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ...

In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ...

I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ...

Let’s face it. Marketing plans can be tedious to create. They can be overly detailed, long-winded, and might even struggle to show how they tie back to the business growth as a whole. After ...

Effective marketing strategies involve content creation and typically contain blogs as an essential component. Often, the responsibility of blogging falls to an employee who likes to write ...

There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ...

Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ...