1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Marketing operations and execution Articles

Maximizing Your Investment in Marketing: Habits For Continuous Improvement

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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Content Marketing = Demand Generation. 3 Areas to Tackle Today.

What is essential in your morning routine? A piping hot cup of coffee is likely involved, but what else? And I mean further than just a piece of toasted bread. What are you doing while you ...
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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Maybe You Don’t Need a Marketing Staff

Is it possible that you don’t need an in-house marketing staff? I’m going to make the case that for small B2B companies (under $10MM) you might be better off outsourcing most, if not all, ...
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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Top 4 Types of Marketing Consultants. Do You Have the Right One?

Hiring a marketing consultant can be tricky in today's digital landscape. Terms like "marketing operations," "martech," "agile marketing," "SEO," and "inbound marketing" are all new things ...
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Help! My Boss Has Too Many Great Ideas! How to Wrangle a Visionary Leader.

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss? 
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Marketing Takes Time, So Start Now: A Real-World Example

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...
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Tactical Marketing Checklist – Go from "Big Idea" to Execution

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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