1 Bold Update

Search Engine Optimization (SEO) has been a trending marketing topic for many years. If you’re an avid reader of our blog, you may have started your SEO efforts here with our “Fundamental ...

You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ...

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...

Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ...

One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ...

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work?  ...

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...