1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Marketing operations and execution Articles

A Guide to Generating Relevant, Targeted Email Marketing Content

Email marketing — it may seem like an old-school method of marketing by now, but let me tell you, it sure isn’t dead! According to Statista, there were over 4.25 billion people in 2022 who ...
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Increase Your Marketing Reach with Fractional Marketing Services

Imagine your company with a full marketing team. It's a team that compliments your sales department. It's a team that is brilliant, efficient, creative, and drives sales. It's a marketing ...
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Boost Your Team's Efficiency with Project Management Tools

In today's fast-paced business environment, companies face the challenge of managing multiple projects simultaneously while ensuring effective collaboration, organization, and timely ...
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Making the Case for Case Studies: A Must-Have Tool in B2B Marketing

In the world of business, especially in the realm of B2B marketing, success hinges on trust, credibility, and expertise. Customers want to know that they're making the right decision when ...
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The Importance of Short-Form Videos (Plus 3 Videos You Should Be Creating)

Short-form videos are growing to be one of the most effective ways to market your business, products, and services. With the rise of social media and short-form videos, about 66% of ...
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How to Build Trust in a Digital B2B World

In today's digital landscape, building trust has become a critical component of successful B2B marketing. As face-to-face interactions are increasingly limited, establishing trust through ...
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How to Write Blog Posts Faster (Without AI)

It’s funny how many people I know say that they struggle to write because of “writer’s block” as if it’s a disease that paralyzes them so they can’t type. If that sounds like you and you’ve ...
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Is Return on Marketing Investment (ROMI) the Most Important KPI?

From the emerging practice of “Revops” (revenue operations) to the increasing expansion of the CRO (chief revenue officer) role, marketing is being held more accountable to showing direct ...
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Why Giving Back Should Be Part Of Your Marketing Strategy

Win-win scenarios are common in healthy business relationships. The producer of a good or service benefits when they make a sale to a customer. The customer then benefits from acquiring ...
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Why Topic Clusters Should Be the Center of Your Content Marketing Plan

If your organization has prioritized content creation in your marketing plan, great job! Relevant, high-quality content is key to winning over your audience and search engines alike. But ...
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Unleashing the Power of Authenticity in Digital Marketing

In a world where everyone seems to have their secret recipe for achieving marketing success, it's easy to get lost in a sea of flashy formulas and trendy strategies. But today, I want to ...
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Trademarking: What is it? What are the benefits? What can I trademark?

Establishing a unique identity for your brand is crucial for success. One powerful tool that can help you achieve this is a trademark. But what exactly is a trademark and what are the ...
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