1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Marketing operations and execution Articles

Strategy vs. Tactics: The Difference and How They Work Together

You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ...
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The Beginner’s Guide to Press Releases

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...
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What SMBs Get Wrong About Marketing Automation (And How To Fix It)

Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ...
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Blogging: An Essential Component of Your Marketing Strategy

One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ...
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Small Bets — A Marketing Strategy I’m Willing to Bet On

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...
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Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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How Do I Get My Employee to Engage with Our Social Media Accounts?

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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Is Having an Organic Social Media Presence Important for a B2B?

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...
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Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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What is Lead Scoring and How Should it Work?

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work?  ...
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The 411 on Lead Sources in HubSpot

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...
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The 4 Common Mistakes Companies Make with HubSpot

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...
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