1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Marketing operations and execution Articles

Small Bets — A Marketing Strategy I’m Willing to Bet On

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...
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Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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How Do I Get My Employee to Engage with Our Social Media Accounts?

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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Is Having an Organic Social Media Presence Important for a B2B?

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...
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Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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What is Lead Scoring and How Should it Work?

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work?  ...
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The 411 on Lead Sources in HubSpot

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...
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The 4 Common Mistakes Companies Make with HubSpot

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...
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Your Market Has Changed, Now What? PIVOT!

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...
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Marketing Enablement. That’s What We Do!

Recently, at a cocktail party, I was asked the age-old question, “What do you do?” I replied that I was a Senior Marketing Consultant for an agency called 1 Bold Step that helps clients ...
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Maximizing Your Investment in Marketing: Habits For Continuous Improvement

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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