1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Marketing operations and execution Articles

Here is your Tactical Marketing Checklist. Go from "Big Idea" to Execution.

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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5 Ways to Generate Leads After Your Conference or Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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There is No Marketing Advice nor Information in this Post

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...
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What to do when your marketing campaign doesn't go as well as you expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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3 Impact Areas of Marketing Technology and Why it's Important to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
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5 Simple Stages to Gain Data Hygiene

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...
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The Best-Tasting Email Strategy Out There

Ah, December. This month is often known for its infamous holiday get-togethers and dinner parties. Believe it or not, the structure of a dinner party can actually be used during your next ...
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Are You Running a Modern Marketing Department?

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...
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What is Agile Marketing?

Agile marketing is a project management approach to the work of marketing. It is based on the agile software development process developed in the 1990s. The core concept of agile is to ...
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Left-Brained Marketing

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...
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What is Marketing Operations?

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.
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