1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Steve Frazee

Maybe You Don’t Need a Marketing Staff

Is it possible that you don’t need an in-house marketing staff? I’m going to make the case that for small B2B companies (under $10MM) you might be better off outsourcing most, if not all, ...
View Full Post

Top 4 Types of Marketing Consultants. Do You Have the Right One?

Hiring a marketing consultant can be tricky in today's digital landscape. Terms like "marketing operations," "martech," "agile marketing," "SEO," and "inbound marketing" are all new things ...
View Full Post

3 Impact Areas of MarTech and Why You Need to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
View Full Post

What is Agile Marketing?

Agile marketing is a project management approach to the work of marketing. It is based on the agile software development process developed in the 1990s. The core concept of agile is to ...
View Full Post

Left-Brained Marketing

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...
View Full Post

What is Marketing Operations?

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.
View Full Post

Let’s do some marketing

Say Hello to us!