1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Sales and marketing alignment Articles

What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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5 Ways to Generate Leads After Your Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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What is Marketing Operations?

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.
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Should Marketing Teams Consist of Lead Generators or Sales Enablers?

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...
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