1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Adam Clarke

What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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Help! My Boss Has Too Many Great Ideas! How to Wrangle a Visionary Leader.

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss? 
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Marketing Takes Time, So Start Now: A Real-World Example

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...
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How to Align Your Marketing Plan with Your Strategic Plan

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...
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Tactical Marketing Checklist – Go from "Big Idea" to Execution

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...
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5 Ways to Generate Leads After Your Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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Podcast: How We Help Companies Execute Successful Marketing Strategies

I recently sat down with Eric Schroeder, the host of the West Michigan Business Podcast to talk about everything from advice to a small business owner to who I would want with me during the ...
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Are You Outsourcing Your Marketing? 4 Areas Marketing Agencies Can Help

2020 is here and if your team is like most teams, you’ve got some big goals ahead of you this year. With the many moving parts that go into accomplishing your goals, having the right talent ...
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Should Marketing Teams Consist of Lead Generators or Sales Enablers?

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...
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Grand Rapids Marketing Operations’ Firm Expands

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, embraces company-wide growth through the hiring of a new Marketing Operations Coordinator and expanding into a new office location.   ...
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