1 Bold Update

Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work? ...

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss?

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...

I recently sat down with Eric Schroeder, the host of the West Michigan Business Podcast to talk about everything from advice to a small business owner to who I would want with me during the ...

2020 is here and if your team is like most teams, you’ve got some big goals ahead of you this year. With the many moving parts that go into accomplishing your goals, having the right talent ...