1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Brodie Orent

B2B Marketing Analytics: Using Data for Informed Marketing Decisions

Marketing is great when it works, but how can you tell if it’s working? That’s where tracking marketing analytics comes in. The ability to see numbers, trends, and graphs can help visualize ...
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Maximizing Your Award: Strategies for Continued Growth and Success

Congratulations! Your company just won a major award. But now what? As a strategic growth agency, this is the perfect time to use this achievement as an opportunity to keep growing and keep ...
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A Guide to Generating Relevant, Targeted Email Marketing Content

Email marketing — it may seem like an old-school method of marketing by now, but let me tell you, it sure isn’t dead! According to Statista, there were over 4.25 billion people in 2022 who ...
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Trademarking: What is it? What are the benefits? What can I trademark?

Establishing a unique identity for your brand is crucial for success. One powerful tool that can help you achieve this is a trademark. But what exactly is a trademark and what are the ...
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