1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By April Stevens

Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
View Full Post

A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
View Full Post

From Video to Victory: How to Maximize the Use of Videos Within Your Marketing Strategies

78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
View Full Post

Let’s do some marketing

Say Hello to us!