1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By April Stevens

A Deep Dive into Lean Marketing: Cracking the Code for Success

Navigating the modern marketing landscape is a delicate balancing act that demands strategic thinking, creativity, and a data-driven approach. In a world saturated with thousands of ...
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Jennifer Jurgens Joins the National Small Business Association Leadership Council

Founder and CEO Jennifer Jurgens of 1 Bold Step joins the National Small Business Association (NSBA) Leadership Council, emphasizing the crucial role small businesses have in shaping policy ...
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1 Bold Step wins the 2023 Best of MichBusiness’ Marketing and PR Prophets Award

GRAND RAPIDS, Mich. –1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, ...
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Making the Case for Case Studies: A Must-Have Tool in B2B Marketing

In the world of business, especially in the realm of B2B marketing, success hinges on trust, credibility, and expertise. Customers want to know that they're making the right decision when ...
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Adam Clarke Named 40 Under 40 Award Recipient

This award recognizes and honors 40 emerging business leaders who have played a pivotal role in creating a positive influence on the West Michigan community.
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1 Bold Step Earns HubSpot Platform Onboarding Accreditation

Grand Rapids-based agency recognized for expertise in delivering customized HubSpot onboarding and training to enterprise companies.
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Jennifer Jurgens Selected as a 2023 Most Valuable Entrepreneur by Corp! Magazine

Our CEO and Founder, Jennifer Jurgens, has been recognized as one of Corp! Magazine’s Most Valuable Entrepreneurs of 2023. This award acknowledges Michigan business professionals that are ...
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6 Tips to Help You Humanize Your B2B Marketing

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...
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The Importance of Brainstorming (and How to do it Better)

Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ...
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HubSpot Hacks: How to Prove ROI in HubSpot

Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ...
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The Beginner’s Guide to Press Releases

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...
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West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding

1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ...
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