1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By April Stevens

The Beginner’s Guide to Press Releases

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...
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West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding

1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Association to navigate environmental tests as well as the purchase process ...
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Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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1 Bold Step named one of Michigan’s ‘50 Companies to Watch’

1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...
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Buyer Personas vs. Ideal Customer Profiles — Should you have both?

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...
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Should a B2B Company Have a Newsletter? (YES!) 4 Reasons Why Newsletters Should Be Part of Your Marketing Strategy

Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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From Video to Victory: How to Maximize the Use of Videos Within Your Marketing Strategies

78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
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