--- title: 1 Bold Step | April Stevens description: 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Articles By April Stevens [![Jennifer Jurgens Joins the National Small Business Association Leadership Council](https://blog.1boldstep.com/hs-fs/hubfs/037_1L7A3383%20(1).jpg?width=700&name=037_1L7A3383%20(1).jpg)](https://blog.1boldstep.com/jennifer-jurgens-joins-the-national-small-business-association-leadership-council) ## [Jennifer Jurgens Joins the National Small Business Association Leadership Council](https://blog.1boldstep.com/jennifer-jurgens-joins-the-national-small-business-association-leadership-council) Founder and CEO Jennifer Jurgens of 1 Bold Step joins the National Small Business Association (NSBA) Leadership Council, emphasizing the crucial role small businesses have in shaping policy ... [View Full Post](https://blog.1boldstep.com/jennifer-jurgens-joins-the-national-small-business-association-leadership-council) [![1 Bold Step wins the 2023 Best of MichBusiness’ Marketing and PR Prophets Award](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202023-11-06%20at%2011.24.29%20AM.png?width=700&name=Screen%20Shot%202023-11-06%20at%2011.24.29%20AM.png)](https://blog.1boldstep.com/1-bold-step-wins-the-2023-best-of-michbusiness-marketing-and-pr-prophets-award) ## [1 Bold Step wins the 2023 Best of MichBusiness’ Marketing and PR Prophets Award](https://blog.1boldstep.com/1-bold-step-wins-the-2023-best-of-michbusiness-marketing-and-pr-prophets-award) GRAND RAPIDS, Mich. –1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, ... [View Full Post](https://blog.1boldstep.com/1-bold-step-wins-the-2023-best-of-michbusiness-marketing-and-pr-prophets-award) [![Making the Case for Case Studies: A Must-Have Tool in B2B Marketing](https://blog.1boldstep.com/hs-fs/hubfs/business-4561935_1280.jpg?width=700&name=business-4561935_1280.jpg)](https://blog.1boldstep.com/making-the-case-for-case-studies-a-must-have-tool-in-b2b-marketing) ## [Making the Case for Case Studies: A Must-Have Tool in B2B Marketing](https://blog.1boldstep.com/making-the-case-for-case-studies-a-must-have-tool-in-b2b-marketing) In the world of business, especially in the realm of B2B marketing, success hinges on trust, credibility, and expertise. Customers want to know that they're making the right decision when ... [View Full Post](https://blog.1boldstep.com/making-the-case-for-case-studies-a-must-have-tool-in-b2b-marketing) [![Adam Clarke Named 40 Under 40 Award Recipient](https://blog.1boldstep.com/hs-fs/hubfs/Adam%20Clarke.jpg?width=700&name=Adam%20Clarke.jpg)](https://blog.1boldstep.com/adam-clarke-named-40-under-40-award-recipient) ## [Adam Clarke Named 40 Under 40 Award Recipient](https://blog.1boldstep.com/adam-clarke-named-40-under-40-award-recipient) This award recognizes and honors 40 emerging business leaders who have played a pivotal role in creating a positive influence on the West Michigan community. [View Full Post](https://blog.1boldstep.com/adam-clarke-named-40-under-40-award-recipient) [![1 Bold Step Earns HubSpot Platform Onboarding Accreditation](https://blog.1boldstep.com/hs-fs/hubfs/Untitled%20design%20(1).png?width=700&name=Untitled%20design%20(1).png)](https://blog.1boldstep.com/1-bold-step-earns-hubspot-platform-onboarding-accreditation) ## [1 Bold Step Earns HubSpot Platform Onboarding Accreditation](https://blog.1boldstep.com/1-bold-step-earns-hubspot-platform-onboarding-accreditation) Grand Rapids-based agency recognized for expertise in delivering customized HubSpot onboarding and training to enterprise companies. [View Full Post](https://blog.1boldstep.com/1-bold-step-earns-hubspot-platform-onboarding-accreditation) [![Jennifer Jurgens Selected as a 2023 Most Valuable Entrepreneur by Corp! Magazine](https://blog.1boldstep.com/hs-fs/hubfs/Jen.png?width=700&name=Jen.png)](https://blog.1boldstep.com/jennifer-jurgens-selected-as-a-2023-most-valuable-entrepreneur-by-corp-magazine) ## [Jennifer Jurgens Selected as a 2023 Most Valuable Entrepreneur by Corp! Magazine](https://blog.1boldstep.com/jennifer-jurgens-selected-as-a-2023-most-valuable-entrepreneur-by-corp-magazine) Our CEO and Founder, Jennifer Jurgens, has been recognized as one of Corp! Magazine’s Most Valuable Entrepreneurs of 2023. This award acknowledges Michigan business professionals that are ... [View Full Post](https://blog.1boldstep.com/jennifer-jurgens-selected-as-a-2023-most-valuable-entrepreneur-by-corp-magazine) [![6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/hs-fs/hubfs/pexels-polina-zimmerman-3782142.jpg?width=700&name=pexels-polina-zimmerman-3782142.jpg)](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) ## [6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) “People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ... [View Full Post](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) [![The Importance of Brainstorming (and How to do it Better)](https://blog.1boldstep.com/hs-fs/hubfs/absolutvision-82TpEld0_e4-unsplash.jpg?width=700&name=absolutvision-82TpEld0_e4-unsplash.jpg)](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) ## [The Importance of Brainstorming (and How to do it Better)](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ... [View Full Post](https://blog.1boldstep.com/the-importance-of-brainstorming-and-how-to-do-it-better) [![HubSpot Hacks: How to Prove ROI in HubSpot](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202022-09-28%20at%2011.56.48%20AM.png?width=700&name=Screen%20Shot%202022-09-28%20at%2011.56.48%20AM.png)](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) ## [HubSpot Hacks: How to Prove ROI in HubSpot](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ... [View Full Post](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) [![The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/hs-fs/hubfs/TypingonKeyboard.png?width=700&name=TypingonKeyboard.png)](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) ## [The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ... [View Full Post](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) [![West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding](https://blog.1boldstep.com/hs-fs/hubfs/1255%20Front%20Ave%20NW_small.jpg?width=700&name=1255%20Front%20Ave%20NW_small.jpg)](https://blog.1boldstep.com/1-bold-step-new-office-announcement) ## [West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding](https://blog.1boldstep.com/1-bold-step-new-office-announcement) 1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ... [View Full Post](https://blog.1boldstep.com/1-bold-step-new-office-announcement) [![Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Blog%20Imagery.png?width=700&name=1%20Bold%20Step%20Blog%20Imagery.png)](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) ## [Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ... [View Full Post](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) [← Older Posts](https://blog.1boldstep.com/author/april-stevens/page/2) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)