1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By April Stevens

6 Tips to Help You Humanize Your B2B Marketing

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...
View Full Post

The Importance of Brainstorming (and How to do it Better)

Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down some ideas on paper and choosing the best one. ...
View Full Post

HubSpot Hacks: How to Prove ROI in HubSpot

Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ...
View Full Post

The Beginner’s Guide to Press Releases

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...
View Full Post

West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding

1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ...
View Full Post

Guest Blogging and Why You Should Be Doing It

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
View Full Post

Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
View Full Post

1 Bold Step named one of Michigan’s ‘50 Companies to Watch’

1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...
View Full Post

Buyer Personas vs. Ideal Customer Profiles — Should you have both?

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...
View Full Post

Should a B2B Company Have a Newsletter? (YES!) 4 Reasons Why Newsletters Should Be Part of Your Marketing Strategy

Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...
View Full Post

Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
View Full Post

A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
View Full Post

Let’s do some marketing

Say Hello to us!