Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...
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The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...
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Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...
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When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
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