GRAND RAPIDS, Mich. – 1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, innovative approach, and remarkable impact on the marketing industry.
The Best of MichBusiness Awards, now in its 9th year, celebrates the achievements and leadership of companies that contribute to making Michigan an outstanding place to live and work. This year, 1 Bold Step has been recognized for its outstanding leadership, disruptive approaches, and commitment to helping its clients succeed.
Most marketing agencies follow one of two models: They bill you for each campaign or initiative as a project with a specific start and end date (and a total cost estimate). Others will set up a retainer and invoice the client the same amount each month regardless of the hours worked.
1 Bold Step is different. They do not do “one-off” campaigns but rather lead all clients through a strategy planning workshop that creates an annual marketing plan. And while a retainer is used to execute that work, they have a 30-day, no cause, out clause that clients can exercise at any time. 1 Bold Step is also one of the very few agencies to hold themselves accountable for revenue by generating and proving a return on marketing investment as their primary key performance indicator (KPI).
Jennifer Jurgens, Founder and CEO of 1 Bold Step, expressed her pride in the team and their unwavering commitment to delivering the right marketing solutions for their clients.
"This award is a testament to the hard work and creativity of our team, who consistently go above and beyond to drive success for our clients,” she said. “We are honored to be recognized as a Marketing and PR Prophet by MichBusiness, and we will continue to push the boundaries of what's possible in our industry with our Lean Transformation of Marketing approach."
1 Bold Step has achieved several significant milestones in recent years, including celebrating the 40 Under 40 nomination of the company's president, Adam Clarke, and being recognized as one of Michigan's Top 50 Businesses to Watch in 2022. Furthermore, the agency recently attained the prestigious HubSpot Onboarding Accreditation, reinforcing its position as a leading player in the marketing industry.
The agency continues to thrive, with a team of over 16 professionals and recently acquired and completely renovated office space in downtown Grand Rapids, demonstrating its commitment to the growth and innovation of the community.