1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Why Marketing Matters During a Pandemic

Adam Clarke had the opportunity to sit down with Kathleen Roark and Katherine Jandernoa, the hosts of a recent Local First marketing webinar to chat about why marketing matters and how to ...
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For such a time as this – Improve your email!

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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5 Ways to Generate Leads After Your Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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Podcast: How We Help Companies Execute Successful Marketing Strategies

I recently sat down with Eric Schroeder, the host of the West Michigan Business Podcast to talk about everything from advice to a small business owner to who I would want with me during the ...
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There is No Marketing Advice nor Information in this Post

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...
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Available Business Community Resources

With all that's going on lately, we wanted to provide you with easy access to some great, free community business resources that have been very helpful to us. We think you might find them ...
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3 Things To Do When Your Marketing Campaign Doesn't Go As Expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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Podcast: How to Change Your Marketing from Overhead to Value-Add

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...
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3 Impact Areas of MarTech and Why You Need to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
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Are You Outsourcing Your Marketing? 4 Areas Marketing Agencies Can Help

2020 is here and if your team is like most teams, you’ve got some big goals ahead of you this year. With the many moving parts that go into accomplishing your goals, having the right talent ...
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5 Simple Stages to Gain Data Hygiene

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...
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