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Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...

Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ...

How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ...

In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ...

In today's digital age, businesses of all sizes rely on content marketing to promote their products and services, build brand awareness, and engage with their target audience. However, ...

I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ...

Let’s face it. Marketing plans can be tedious to create. They can be overly detailed, long-winded, and might even struggle to show how they tie back to the business growth as a whole. After ...

Search Engine Optimization (SEO) has been a trending marketing topic for many years. If you’re an avid reader of our blog, you may have started your SEO efforts here with our “Fundamental ...

Effective marketing strategies involve content creation and typically contain blogs as an essential component. Often, the responsibility of blogging falls to an employee who likes to write ...

What’s the next big thing? It’s hard to say a lot of time, otherwise, we’d all be rich. Cryptocurrency is still a toss up, artificial intelligence has been on the cusp for years, and then ...

There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ...

Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ...