1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

From Video to Victory: How to Maximize the Use of Videos Within Your Marketing Strategies

78% of people watch online videos every week. Are you using video to maximize your marketing strategy?
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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Your Brand is a Movie and Other Great Business Books

Wake up, Neo... follow the white rabbit, take the red pill (or was it the blue?), there is no spoon, you are the one, you're not the one, was that really the exact same black cat? 
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The Fundamental First Step of an SEO Content Strategy

Good Content Isn't Enough for SEO You know it, I know it, the whole digital community knows it: content is king. It’s impossible to consistently rank without content that’s relevant and ...
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Maybe You Don’t Need a Marketing Staff

Is it possible that you don’t need an in-house marketing staff? I’m going to make the case that for small B2B companies (under $10MM) you might be better off outsourcing most, if not all, ...
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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From Search to Sale: How to Acquire Leads from SEO and See Them Through to ROI

Did you know that SEO and content are one in the same? Did you know that SEO can directly impact your return on investment (ROI)? It all starts with relevancy, empathy, and acquiring leads.
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The Case for Corporate Giving

As 2020 comes to an end, I think most of us are breathing a collective sigh of relief and looking forward to some type of normalcy and security returning in 2021. Personally, I would argue ...
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Top 4 Types of Marketing Consultants. Do You Have the Right One?

Hiring a marketing consultant can be tricky in today's digital landscape. Terms like "marketing operations," "martech," "agile marketing," "SEO," and "inbound marketing" are all new things ...
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Help! My Boss Has Too Many Great Ideas! How to Wrangle a Visionary Leader.

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss? 
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Marketing Takes Time, So Start Now: A Real-World Example

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...
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Market Research: A Strategy Building Essential

Looking to update or build a new go-to-market strategy? Often, business leaders approach strategic planning as a brainstorming process based upon a review of historical performance data ...
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