“RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ...
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In today's fast-paced business environment, companies face the challenge of managing multiple projects simultaneously while ensuring effective collaboration, organization, and timely ...
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GRAND RAPIDS, Mich. –1 Bold Step has been recognized as one of the 2023 Best of MichBusiness award recipients. This recognition comes as a testament to the agency's exceptional dedication, ...
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In the world of business, especially in the realm of B2B marketing, success hinges on trust, credibility, and expertise. Customers want to know that they're making the right decision when ...
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This award recognizes and honors 40 emerging business leaders who have played a pivotal role in creating a positive influence on the West Michigan community.
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Short-form videos are growing to be one of the most effective ways to market your business, products, and services. With the rise of social media and short-form videos, about 66% of ...
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Grand Rapids-based agency recognized for expertise in delivering customized HubSpot onboarding and training to enterprise companies.
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In today's digital landscape, building trust has become a critical component of successful B2B marketing. As face-to-face interactions are increasingly limited, establishing trust through ...
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It’s funny how many people I know say that they struggle to write because of “writer’s block” as if it’s a disease that paralyzes them so they can’t type. If that sounds like you and you’ve ...
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From the emerging practice of “Revops” (revenue operations) to the increasing expansion of the CRO (chief revenue officer) role, marketing is being held more accountable to showing direct ...
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Win-win scenarios are common in healthy business relationships. The producer of a good or service benefits when they make a sale to a customer. The customer then benefits from acquiring ...
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Our CEO and Founder, Jennifer Jurgens, has been recognized as one of Corp! Magazine’s Most Valuable Entrepreneurs of 2023. This award acknowledges Michigan business professionals that are ...
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