1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

How to Build Trust in a Digital B2B World

In today's digital landscape, building trust has become a critical component of successful B2B marketing. As face-to-face interactions are increasingly limited, establishing trust through ...
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How to Write Blog Posts Faster (Without AI)

It’s funny how many people I know say that they struggle to write because of “writer’s block” as if it’s a disease that paralyzes them so they can’t type. If that sounds like you and you’ve ...
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Is Return on Marketing Investment (ROMI) the Most Important KPI?

From the emerging practice of “Revops” (revenue operations) to the increasing expansion of the CRO (chief revenue officer) role, marketing is being held more accountable to showing direct ...
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Why Giving Back Should Be Part Of Your Marketing Strategy

Win-win scenarios are common in healthy business relationships. The producer of a good or service benefits when they make a sale to a customer. The customer then benefits from acquiring ...
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Jennifer Jurgens Selected as a 2023 Most Valuable Entrepreneur by Corp! Magazine

Our CEO and Founder, Jennifer Jurgens, has been recognized as one of Corp! Magazine’s Most Valuable Entrepreneurs of 2023. This award acknowledges Michigan business professionals that are ...
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Why Topic Clusters Should Be the Center of Your Content Marketing Plan

If your organization has prioritized content creation in your marketing plan, great job! Relevant, high-quality content is key to winning over your audience and search engines alike. But ...
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Unleashing the Power of Authenticity in Digital Marketing

In a world where everyone seems to have their secret recipe for achieving marketing success, it's easy to get lost in a sea of flashy formulas and trendy strategies. But today, I want to ...
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Trademarking: What is it? What are the benefits? What can I trademark?

Establishing a unique identity for your brand is crucial for success. One powerful tool that can help you achieve this is a trademark. But what exactly is a trademark and what are the ...
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Do Cold Emails and Cold Calls Still Work?

As a marketer, you're constantly looking for ways to generate leads and grow your business. And while there are a variety of tactics you can use to accomplish this goal, cold calling and ...
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What does “done” look like to an effective marketing team?

Is the marketing ever really “done?”
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6 Tips to Help You Humanize Your B2B Marketing

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...
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Why is everyone afraid to fail? All the successful companies do it.

Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...
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