1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Recruitment Marketing: How Marketing Can Help Hire Your Next Employee

Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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How Do I Get My Employee to Engage with Our Social Media Accounts?

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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Celebrating Small Business: 1 Bold Step Featured on the Michigan Business Network Podcast

Recently, our very own Jennifer Jurgens and Adam Clarke had the opportunity to be interviewed by the Michigan Business Network as a lead up to the 2022 Michigan Celebrates Small Business ...
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Is Having an Organic Social Media Presence Important for a B2B?

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...
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Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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Positioning vs. Messaging vs. Value Propositions: What's the Difference?

Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ...
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1 Bold Step named one of Michigan’s ‘50 Companies to Watch’

1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...
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What is Lead Scoring and How Should it Work?

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work?  ...
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How to Create More Value and Views through Repurposing Your Old Content

You spent a lot of time and effort creating killer content. Make sure you are maximizing your investment by repurposing that work! Some businesses will publish a blog or a social media post ...
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The 411 on Lead Sources in HubSpot

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...
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The 4 Common Mistakes Companies Make with HubSpot

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...
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Buyer Personas vs. Ideal Customer Profiles — Should you have both?

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...
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