1 Bold Update

If your organization has prioritized content creation in your marketing plan, great job! Relevant, high-quality content is key to winning over your audience and search engines alike. But ...

In a world where everyone seems to have their secret recipe for achieving marketing success, it's easy to get lost in a sea of flashy formulas and trendy strategies. But today, I want to ...

Establishing a unique identity for your brand is crucial for success. One powerful tool that can help you achieve this is a trademark. But what exactly is a trademark and what are the ...

As a marketer, you're constantly looking for ways to generate leads and grow your business. And while there are a variety of tactics you can use to accomplish this goal, cold calling and ...

Is the marketing ever really “done?”

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...

Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...

Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ...

How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ...

In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ...

In today's digital age, businesses of all sizes rely on content marketing to promote their products and services, build brand awareness, and engage with their target audience. However, ...

I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ...