1 Bold Update

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...

Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work? ...

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...

Recently, at a cocktail party, I was asked the age-old question, “What do you do?” I replied that I was a Senior Marketing Consultant for an agency called 1 Bold Step that helps clients ...

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...