1 Bold Update

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...

What is essential in your morning routine? A piping hot cup of coffee is likely involved, but what else? And I mean further than just a piece of toasted bread. What are you doing while you ...

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...

Is it possible that you don’t need an in-house marketing staff? I’m going to make the case that for small B2B companies (under $10MM) you might be better off outsourcing most, if not all, ...

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...

Hiring a marketing consultant can be tricky in today's digital landscape. Terms like "marketing operations," "martech," "agile marketing," "SEO," and "inbound marketing" are all new things ...

Does your boss have too many ideas that pull away from already established marketing priorities? Or maybe you're that visionary boss?

We recently had someone reach out to us for marketing help in Grand Rapids. You may be thinking “So? You’re a marketing agency. That’s what people should be reaching out to you for.” And ...

A lot of our clients find it easy to formulate ideas and plans about their company’s next greatest event, product, or campaign that should happen. After all, those ideas help organizations ...

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...