--- title: 1 Bold Step | Marketing Operations and Execution (2) description: Marketing Operations and Execution | 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. (2) --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Marketing operations and execution Articles [![Do Cold Emails and Cold Calls Still Work?](https://blog.1boldstep.com/hs-fs/hubfs/EmailPhone.jpg?width=700&name=EmailPhone.jpg)](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) ## [Do Cold Emails and Cold Calls Still Work?](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) As a marketer, you're constantly looking for ways to generate leads and grow your business. And while there are a variety of tactics you can use to accomplish this goal, cold calling and ... [View Full Post](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) [![What does “done” look like to an effective marketing team?](https://blog.1boldstep.com/hs-fs/hubfs/christina-wocintechchat-com-yhq2ymcPlZE-unsplash.jpg?width=700&name=christina-wocintechchat-com-yhq2ymcPlZE-unsplash.jpg)](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) ## [What does “done” look like to an effective marketing team?](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) Is the marketing ever really “done?” [View Full Post](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) [![6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/hs-fs/hubfs/pexels-polina-zimmerman-3782142.jpg?width=700&name=pexels-polina-zimmerman-3782142.jpg)](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) ## [6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) “People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ... [View Full Post](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) [![How to Write Amazing Subject Lines That Will Get Your Emails Opened](https://blog.1boldstep.com/hs-fs/hubfs/solen-feyissa-LBNJi8qHIbA-unsplash.jpg?width=700&name=solen-feyissa-LBNJi8qHIbA-unsplash.jpg)](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) ## [How to Write Amazing Subject Lines That Will Get Your Emails Opened](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ... [View Full Post](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) [![A Simple Strategy for Gathering Reviews for Your Business](https://blog.1boldstep.com/hs-fs/hubfs/pexels-towfiqu-barbhuiya-11370617.jpg?width=700&name=pexels-towfiqu-barbhuiya-11370617.jpg)](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) ## [A Simple Strategy for Gathering Reviews for Your Business](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ... [View Full Post](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) [![How 1 Bold Step Executes Our Marketing Plans](https://blog.1boldstep.com/hs-fs/hubfs/ux-indonesia-8mikJ83LmSQ-unsplash-1.jpg?width=700&name=ux-indonesia-8mikJ83LmSQ-unsplash-1.jpg)](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) ## [How 1 Bold Step Executes Our Marketing Plans](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ... [View Full Post](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) [![The Benefits of Using ChatGPT in your Marketing Content](https://blog.1boldstep.com/hs-fs/hubfs/trent-erwin-UgA3Xvi3SkA-unsplash.jpg?width=700&name=trent-erwin-UgA3Xvi3SkA-unsplash.jpg)](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) ## [The Benefits of Using ChatGPT in your Marketing Content](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) In today's digital age, businesses of all sizes rely on content marketing to promote their products and services, build brand awareness, and engage with their target audience. However, ... [View Full Post](https://blog.1boldstep.com/the-benefits-of-using-chatgpt-in-your-marketing-content) [![5 SEO Mistakes Your Small Business Cannot Afford to Make](https://blog.1boldstep.com/hs-fs/hubfs/pexels-negative-space-34069.jpg?width=700&name=pexels-negative-space-34069.jpg)](https://blog.1boldstep.com/5-seo-mistakes-your-small-business-cannot-afford-to-make) ## [5 SEO Mistakes Your Small Business Cannot Afford to Make](https://blog.1boldstep.com/5-seo-mistakes-your-small-business-cannot-afford-to-make) Search Engine Optimization (SEO) has been a trending marketing topic for many years. If you’re an avid reader of our blog, you may have started your SEO efforts here with our “Fundamental ... [View Full Post](https://blog.1boldstep.com/5-seo-mistakes-your-small-business-cannot-afford-to-make) [![Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/hs-fs/hubfs/firmbee-com-gcsNOsPEXfs-unsplash-1.jpg?width=700&name=firmbee-com-gcsNOsPEXfs-unsplash-1.jpg)](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) ## [Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ... [View Full Post](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) [![The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/hs-fs/hubfs/TypingonKeyboard.png?width=700&name=TypingonKeyboard.png)](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) ## [The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ... [View Full Post](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) [![What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://lh4.googleusercontent.com/UChw5zMxOd4od-J9isdWYIrpvRHon1FQJtIfSovXHFK6QtehvRtmbp-urK43bCtK5kknNslG08ROUou78ee4-y46Gq7G2MCtd1Fkbiet3sq-NbUY5fuvRq4m-E4r4pls3LKemHIHxNp4inBQDw0zpY8)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) ## [What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ... [View Full Post](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) [![Blogging: An Essential Component of Your Marketing Strategy](https://blog.1boldstep.com/hs-fs/hubfs/template-g3756c21be_1280.png?width=700&name=template-g3756c21be_1280.png)](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) ## [Blogging: An Essential Component of Your Marketing Strategy](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ... [View Full Post](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) [Newer Posts →](https://blog.1boldstep.com/tag/marketing-operations-and-execution/page/1) [← Older Posts](https://blog.1boldstep.com/tag/marketing-operations-and-execution/page/3) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)