1 Bold Update

There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ...

Brainstorming seems like a no-brainer, but that is definitely not the case. A big misconception is that brainstorming is simply jotting down ideas at random and then picking what seems like ...

You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ...

One thing I’m hearing marketing “influencers” say repeatedly these days is, “Don’t follow marketing best practices. If you do, you’ll just be doing what everybody else is doing. You won’t ...

Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ...

Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ...

As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ...

Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ...

One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ...

1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ...

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...

Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...