One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ...
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1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ...
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Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...
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Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ...
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Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ...
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Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ...
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Recently, our very own Jennifer Jurgens and Adam Clarke had the opportunity to be interviewed by the Michigan Business Network as a lead up to the 2022 Michigan Celebrates Small Business ...
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The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...
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As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ...
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1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...
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If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work? ...
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