--- title: 1 Bold Step (6) description: 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. (6) --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step\_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. Search [![Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/hs-fs/hubfs/firmbee-com-gcsNOsPEXfs-unsplash-1.jpg?width=700&name=firmbee-com-gcsNOsPEXfs-unsplash-1.jpg)](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) ## [Strategy vs. Tactics: The Difference and How They Work Together](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) You have goals for your business and are ready to amp up your marketing to reach those goals. So, you begin posting on social media, curating newsletters, and maybe even redesigning your ... [View Full Post](https://blog.1boldstep.com/strategy-vs-tactics-the-difference-and-how-they-work-together) [![Don't Let Influencers Fool You — Here's the Truth About Marketing Best Practices](https://blog.1boldstep.com/hs-fs/hubfs/slidebean-DbobuPLJoZo-unsplash.jpg?width=700&name=slidebean-DbobuPLJoZo-unsplash.jpg)](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) ## [Don't Let Influencers Fool You — Here's the Truth About Marketing Best Practices](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) One thing I’m hearing marketing “influencers” say repeatedly these days is, “Don’t follow marketing best practices. If you do, you’ll just be doing what everybody else is doing. You won’t ... [View Full Post](https://blog.1boldstep.com/dont-let-influencers-fool-you-heres-the-truth-about-marketing-best-practices) [![The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png?width=700&name=Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png)](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) ## [The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ... [View Full Post](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) [![HubSpot Hacks: How to Prove ROI in HubSpot](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202022-09-28%20at%2011.56.48%20AM.png?width=700&name=Screen%20Shot%202022-09-28%20at%2011.56.48%20AM.png)](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) ## [HubSpot Hacks: How to Prove ROI in HubSpot](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) Have you ever wondered how your team can leverage HubSpot to its fullest capability? In our previously recorded Q & A with A & J, 1 Bold Step CEO, Jennifer Jurgens, and President, Adam ... [View Full Post](https://blog.1boldstep.com/hubspot-hacks-how-to-prove-roi-in-hubspot) [![The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/hs-fs/hubfs/TypingonKeyboard.png?width=700&name=TypingonKeyboard.png)](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) ## [The Beginner’s Guide to Press Releases](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) As a former journalist, I have been on the receiving end of many press releases. Now that I work in marketing, I’ve found myself on the sending side of things. What I’ve noticed in this ... [View Full Post](https://blog.1boldstep.com/the-beginners-guide-to-press-releases) [![What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://lh4.googleusercontent.com/UChw5zMxOd4od-J9isdWYIrpvRHon1FQJtIfSovXHFK6QtehvRtmbp-urK43bCtK5kknNslG08ROUou78ee4-y46Gq7G2MCtd1Fkbiet3sq-NbUY5fuvRq4m-E4r4pls3LKemHIHxNp4inBQDw0zpY8)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) ## [What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ... [View Full Post](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) [![Blogging: An Essential Component of Your Marketing Strategy](https://blog.1boldstep.com/hs-fs/hubfs/template-g3756c21be_1280.png?width=700&name=template-g3756c21be_1280.png)](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) ## [Blogging: An Essential Component of Your Marketing Strategy](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) One of the most amazing things about the modern world is the quantity of information at our fingertips through the Internet. Today, anyone with a connection can research just about anything ... [View Full Post](https://blog.1boldstep.com/blogging-an-essential-component-of-your-marketing-strategy) [![West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding](https://blog.1boldstep.com/hs-fs/hubfs/1255%20Front%20Ave%20NW_small.jpg?width=700&name=1255%20Front%20Ave%20NW_small.jpg)](https://blog.1boldstep.com/1-bold-step-new-office-announcement) ## [West Michigan Marketing Agency Purchases Property in North Monroe District Utilizing City of GR Brownfield Redevelopment Program Funding](https://blog.1boldstep.com/1-bold-step-new-office-announcement) 1 Bold Step worked with the City of Grand Rapids, Small Business Association of Michigan, and the Small Business Administration to navigate environmental tests as well as the purchase ... [View Full Post](https://blog.1boldstep.com/1-bold-step-new-office-announcement) [![Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/hs-fs/hubfs/pexels-monstera-5849564.jpg?width=700&name=pexels-monstera-5849564.jpg)](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) ## [Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ... [View Full Post](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) [![Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Blog%20Imagery.png?width=700&name=1%20Bold%20Step%20Blog%20Imagery.png)](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) ## [Guest Blogging and Why You Should Be Doing It](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) Most savvy inbound marketers know that blogging is a vital tool in attracting the right visitors to a website. But we can take this conversation a step further with a strategy that can be ... [View Full Post](https://blog.1boldstep.com/guest-blogging-and-why-you-should-be-doing-it) [![Recruitment Marketing: How Marketing Can Help Hire Your Next Employee](https://blog.1boldstep.com/hs-fs/hubfs/ernie-journeys-Ha2-2jGRJcI-unsplash.jpg?width=700&name=ernie-journeys-Ha2-2jGRJcI-unsplash.jpg)](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) ## [Recruitment Marketing: How Marketing Can Help Hire Your Next Employee](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) Not many things are universal to almost every company today, regardless of industry, location, and size. The one thing that is universal is the importance of hiring. The ability to attract ... [View Full Post](https://blog.1boldstep.com/recruitment-marketing-how-marketing-can-help-hire-your-next-employee) [![How Do I Get My Employee to Engage with Our Social Media Accounts?](https://blog.1boldstep.com/hs-fs/hubfs/social-media-g8ca5a8b59_1920.png?width=700&name=social-media-g8ca5a8b59_1920.png)](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) ## [How Do I Get My Employee to Engage with Our Social Media Accounts?](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) Have you ever posted on your company's social media accounts, asked your team to please share and comment on it, only to have it remain unengaged with? In the grand scheme of things, your ... [View Full Post](https://blog.1boldstep.com/how-do-i-get-my-employee-to-engage-with-our-social-media-accounts) [Newer Posts →](https://blog.1boldstep.com/page/5) [← Older Posts](https://blog.1boldstep.com/page/7) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)