1 Bold Update

The future of marketing has evolved greatly over the last decade. The presence of social media has taken the world by storm. When it comes to marketing, many examples of social media ...

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...

Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ...

1 Bold Step has been recognized as one of the 2022 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business (MCSB). 1 Bold Step will be ...

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work? ...

You spent a lot of time and effort creating killer content. Make sure you are maximizing your investment by repurposing that work! Some businesses will publish a blog or a social media post ...

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...

The lines between ideal customer profiles (ICPs) and buyer personas are sometimes blurred, especially when marketers use both terms interchangeably. However, ICPs and buyer personas are not ...

When it comes to digital advertising, few platforms give you as much reach and targeting options as Google. The value of Search ads is very apparent; advertising on the world’s biggest ...

You've probably heard it a million times — I know we've heard it plenty here at 1 Bold Step, but the market has changed over the last 18-24 months and in a big way. As marketers, we've had ...

Newsletters are in these days. Just about every B2C is sending them out. According to Kinsta, 79% of B2C marketers rely on emails to spread their new articles and blog posts. But what about ...