1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Strategy Articles

Why You Need a SaaS Content Marketing Strategy (And How to Nail It)

Software as a Service (SaaS) companies have a ton on their plate. Their products and services require a lot of education for their prospects, so between prospecting, educating, and ...
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Demand Generation and Lead Generation — The Dynamic Duo

In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ...
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4 RevOps Best Practices to Align Your Business Revenue

“RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ...
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6 Tips to Help You Humanize Your B2B Marketing

“People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ...
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Why is everyone afraid to fail? All the successful companies do it.

Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ...
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How to Write Amazing Subject Lines That Will Get Your Emails Opened

Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ...
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A Simple Strategy for Gathering Reviews for Your Business

How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ...
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How 1 Bold Step Executes Our Marketing Plans

In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ...
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Why Workplace Happiness Matters (And 3 Ways to Cultivate it in Your Business)

I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ...
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How 1 Bold Step Builds Our Strategic Marketing Plans

Let’s face it. Marketing plans can be tedious to create. They can be overly detailed, long-winded, and might even struggle to show how they tie back to the business growth as a whole. After ...
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6 Ways to Create Content Faster

Effective marketing strategies involve content creation and typically contain blogs as an essential component. Often, the responsibility of blogging falls to an employee who likes to write ...
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5 Ideas for Filling the Top of Your Funnel

There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ...
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