--- title: 1 Bold Step | Strategy description: Strategy | 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Strategy Articles [![The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/hs-fs/hubfs/hubspot_worker.jpg?width=700&name=hubspot_worker.jpg)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) ## [The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) If you're running a business, you've more than likely invested in a CRM to streamline your sales process and stop losing track of leads. I'm even willing to bet you're using HubSpot (Here's ... [View Full Post](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) [![Why SaaS Companies Can't Afford to Ignore Content Marketing (And How to Build a SaaS Content Strategy That Works)](https://blog.1boldstep.com/hs-fs/hubfs/content-3679757_640%20(1).png?width=700&name=content-3679757_640%20(1).png)](https://blog.1boldstep.com/saas-content-marketing-strategy) ## [Why SaaS Companies Can't Afford to Ignore Content Marketing (And How to Build a SaaS Content Strategy That Works)](https://blog.1boldstep.com/saas-content-marketing-strategy) If you're running a SaaS company, you've probably already figured out that selling software isn't as simple as showing off a feature list. The sales cycles tend to run long. Your product ... [View Full Post](https://blog.1boldstep.com/saas-content-marketing-strategy) [![Demand Generation and Lead Generation — The Dynamic Duo](https://blog.1boldstep.com/hs-fs/hubfs/disruptivo-iQ15DTx-63k-unsplash-1.jpg?width=700&name=disruptivo-iQ15DTx-63k-unsplash-1.jpg)](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) ## [Demand Generation and Lead Generation — The Dynamic Duo](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ... [View Full Post](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) [![4 RevOps Best Practices to Align Your Business Revenue](https://blog.1boldstep.com/hs-fs/hubfs/interface-3593269_1280.png?width=700&name=interface-3593269_1280.png)](https://blog.1boldstep.com/4-revops-best-practices-to-align-your-business-revenue) ## [4 RevOps Best Practices to Align Your Business Revenue](https://blog.1boldstep.com/4-revops-best-practices-to-align-your-business-revenue) “RevOps” or “Revenue Operations,” is the paradigm in the B2B world of taking marketing, sales, and customer success out of their silos and looking at them as an integrated whole. This ... [View Full Post](https://blog.1boldstep.com/4-revops-best-practices-to-align-your-business-revenue) [![6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/hs-fs/hubfs/pexels-polina-zimmerman-3782142.jpg?width=700&name=pexels-polina-zimmerman-3782142.jpg)](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) ## [6 Tips to Help You Humanize Your B2B Marketing](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) “People don’t buy what you do, they buy why you do it,” is a quote by Simon Sinek that is the basis of our content strategy work. It might sound crazy, but people really don’t buy products ... [View Full Post](https://blog.1boldstep.com/6-tips-to-help-you-humanize-your-b2b-marketing) [![Why is everyone afraid to fail? All the successful companies do it.](https://blog.1boldstep.com/hs-fs/hubfs/brett-jordan-ehKaEaZ5VuU-unsplash.jpg?width=700&name=brett-jordan-ehKaEaZ5VuU-unsplash.jpg)](https://blog.1boldstep.com/why-is-everyone-afraid-to-fail-all-the-successful-companies-do-it) ## [Why is everyone afraid to fail? All the successful companies do it.](https://blog.1boldstep.com/why-is-everyone-afraid-to-fail-all-the-successful-companies-do-it) Failing is tough and typically doesn’t feel the greatest. However, it's also one of the best ways to learn. While attending HubSpot's INBOUND conference last year, I heard an interesting ... [View Full Post](https://blog.1boldstep.com/why-is-everyone-afraid-to-fail-all-the-successful-companies-do-it) [![How to Write Amazing Subject Lines That Will Get Your Emails Opened](https://blog.1boldstep.com/hs-fs/hubfs/solen-feyissa-LBNJi8qHIbA-unsplash.jpg?width=700&name=solen-feyissa-LBNJi8qHIbA-unsplash.jpg)](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) ## [How to Write Amazing Subject Lines That Will Get Your Emails Opened](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) Can anyone else relate to the love-hate relationship I have with email subject lines? How can I get someone to open my email with fewer than 45 characters? If the subject line is too long, ... [View Full Post](https://blog.1boldstep.com/how-to-write-amazing-subject-lines-that-will-get-your-emails-opened) [![A Simple Strategy for Gathering Reviews for Your Business](https://blog.1boldstep.com/hs-fs/hubfs/pexels-towfiqu-barbhuiya-11370617.jpg?width=700&name=pexels-towfiqu-barbhuiya-11370617.jpg)](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) ## [A Simple Strategy for Gathering Reviews for Your Business](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) How many times have you looked at a company’s reviews before giving them your business? If you’re anything like me, it’d be a lot. You want to make sure that what you’re buying is worthy of ... [View Full Post](https://blog.1boldstep.com/a-simple-strategy-for-gathering-reviews-for-your-business) [![How 1 Bold Step Executes Our Marketing Plans](https://blog.1boldstep.com/hs-fs/hubfs/ux-indonesia-8mikJ83LmSQ-unsplash-1.jpg?width=700&name=ux-indonesia-8mikJ83LmSQ-unsplash-1.jpg)](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) ## [How 1 Bold Step Executes Our Marketing Plans](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ... [View Full Post](https://blog.1boldstep.com/how-1-bold-step-executes-our-marketing-plans) [![Why Workplace Happiness Matters (And 3 Ways to Cultivate it in Your Business)](https://blog.1boldstep.com/hs-fs/hubfs/pexels-visual-tag-mx-2566581.jpg?width=700&name=pexels-visual-tag-mx-2566581.jpg)](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) ## [Why Workplace Happiness Matters (And 3 Ways to Cultivate it in Your Business)](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ... [View Full Post](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) [![How 1 Bold Step Builds Our Strategic Marketing Plans](https://blog.1boldstep.com/hs-fs/hubfs/pexels-alena-darmel-7710074.jpg?width=700&name=pexels-alena-darmel-7710074.jpg)](https://blog.1boldstep.com/how-1-bold-step-builds-our-strategic-marketing-plans) ## [How 1 Bold Step Builds Our Strategic Marketing Plans](https://blog.1boldstep.com/how-1-bold-step-builds-our-strategic-marketing-plans) Let’s face it. Marketing plans can be tedious to create. They can be overly detailed, long-winded, and might even struggle to show how they tie back to the business growth as a whole. After ... [View Full Post](https://blog.1boldstep.com/how-1-bold-step-builds-our-strategic-marketing-plans) [![6 Ways to Create Content Faster](https://blog.1boldstep.com/hs-fs/hubfs/lauren-mancke-aOC7TSLb1o8-unsplash.jpg?width=700&name=lauren-mancke-aOC7TSLb1o8-unsplash.jpg)](https://blog.1boldstep.com/6-ways-to-create-content-faster) ## [6 Ways to Create Content Faster](https://blog.1boldstep.com/6-ways-to-create-content-faster) Effective marketing strategies involve content creation and typically contain blogs as an essential component. Often, the responsibility of blogging falls to an employee who likes to write ... [View Full Post](https://blog.1boldstep.com/6-ways-to-create-content-faster) [← Older Posts](https://blog.1boldstep.com/tag/strategy/page/2) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)