1 Bold Update

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...

Ah, December. This month is often known for its infamous holiday get-togethers and dinner parties. Believe it or not, the structure of a dinner party can actually be used during your next ...

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...

Agile marketing is a project management approach to the work of marketing. It is based on the agile software development process developed in the 1990s. The core concept of agile is to ...

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.