1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

I Can’t See My Google Ads – Are They Working?

If you’ve ever kicked off a Google Ads campaign with a new digital ads marketing agency, chances are you are familiar with going through some variation of this thought process:
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Why Brand Identity is Important and How it Adds Value to Your Business

A lot of companies struggle to grow because they don’t know how to stand out from the competition or market themselves effectively. That’s why having a brand identity is important.  A ...
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Maximizing Your Investment in Marketing: Habits For Continuous Improvement

Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ...
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Today’s Marketing Acronyms Cheat Sheet: Part 2

Now that you’re a pro at marketing acronyms, we thought we’d step it up a notch with a follow-up to stretch your vocabulary a bit more. Sometimes it seems like there’s new lingo every week, ...
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Buyer Personas: What the heck are they and why should your business have one?

When it comes to marketing your product or service, are you talking to the right person? If you've felt like your marketing ROI isn't as high as it should be, it may be time to evaluate ...
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The Most Important Digital Ad KPI

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...
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A Beginner’s Guide to Blogging as a B2B

Lots of B2B companies can benefit from having a blog. Whether companies treat it as a friendly, accessible way to connect with devoted fans or as a newswire to communicate important ...
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Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)

To start this blog off, we want to apologize. Sincerely.
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What is a Service Level Agreement (SLA) and What Should Be Included?

If you're wondering what a marketing and sales service level agreement (SLA) is or what it should include, you're not alone. We have a ton of clients that ask this question when we put it ...
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What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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Content Marketing = Demand Generation. 3 Areas to Tackle Today.

What is essential in your morning routine? A piping hot cup of coffee is likely involved, but what else? And I mean further than just a piece of toasted bread. What are you doing while you ...
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Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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