--- title: 1 Bold Step description: 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search [![The Invisibility Tax: Why Stop-and-Start Marketing is Costing You More Than You Think](https://blog.1boldstep.com/hs-fs/hubfs/May%20Newsletter%20-%20Blog%20image%20(1).png?width=700&name=May%20Newsletter%20-%20Blog%20image%20(1).png)](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) ## [The Invisibility Tax: Why Stop-and-Start Marketing is Costing You More Than You Think](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) There's a cost to becoming forgettable. You pay it each time you stop your marketing because you “couldn’t prove it was working.” Or you have “enough leads for now.” Or you “don’t have the ... [View Full Post](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) [![Your First-Party Data Is a Crystal Ball (And You're Not Using It)](https://blog.1boldstep.com/hs-fs/hubfs/April%2030th%20-%20Zacks%20Blog%20(700%20x%20394%20px)-1.png?width=700&name=April%2030th%20-%20Zacks%20Blog%20(700%20x%20394%20px)-1.png)](https://blog.1boldstep.com/your-first-party-data-is-a-crystal-ball-and-youre-not-using-it) ## [Your First-Party Data Is a Crystal Ball (And You're Not Using It)](https://blog.1boldstep.com/your-first-party-data-is-a-crystal-ball-and-youre-not-using-it) What if your business had a crystal ball? Shake it, and see which prospects will convert, when customers are ready to expand, and how to tailor every touchpoint along the way. Plot twist: ... [View Full Post](https://blog.1boldstep.com/your-first-party-data-is-a-crystal-ball-and-youre-not-using-it) [![Why the HubSpot Tracking Code is Critical for Sales Hub Users](https://blog.1boldstep.com/hs-fs/hubfs/Why%20the%20HubSpot%20Tracking%20Code%20is%20Critical%20for%20Sales%20Hub%20Users%20(700%20x%20394%20px).png?width=700&name=Why%20the%20HubSpot%20Tracking%20Code%20is%20Critical%20for%20Sales%20Hub%20Users%20(700%20x%20394%20px).png)](https://blog.1boldstep.com/why-the-hubspot-tracking-code-is-critical-for-sales-hub-users) ## [Why the HubSpot Tracking Code is Critical for Sales Hub Users](https://blog.1boldstep.com/why-the-hubspot-tracking-code-is-critical-for-sales-hub-users) You've just set up HubSpot Sales Hub — do you actually need to install the tracking code? If you're not running marketing campaigns, why would you? Is it just for Marketing Hub users? [View Full Post](https://blog.1boldstep.com/why-the-hubspot-tracking-code-is-critical-for-sales-hub-users) [![Why AI Doesn't Recommend Your Company (And What to Do About It)](https://blog.1boldstep.com/hs-fs/hubfs/unnamed%20(8)-png.png?width=700&name=unnamed%20(8)-png.png)](https://blog.1boldstep.com/why-ai-doesnt-recommend-your-company-and-what-to-do-about-it) ## [Why AI Doesn't Recommend Your Company (And What to Do About It)](https://blog.1boldstep.com/why-ai-doesnt-recommend-your-company-and-what-to-do-about-it) You've been in business for years. You've got a solid reputation and loyal customers. But SEO has always been a tough nut to crack. The same companies have dominated the best search terms ... [View Full Post](https://blog.1boldstep.com/why-ai-doesnt-recommend-your-company-and-what-to-do-about-it) [![Why Your Sales Team Is Winning Deals Your Service Team Loses Six Months Later](https://blog.1boldstep.com/hs-fs/hubfs/the%20Hidden%20revenue%20in%20(2).png?width=700&name=the%20Hidden%20revenue%20in%20(2).png)](https://blog.1boldstep.com/why-you-sales-team-is-winning-deals-your-service-team-loses-six-months-later) ## [Why Your Sales Team Is Winning Deals Your Service Team Loses Six Months Later](https://blog.1boldstep.com/why-you-sales-team-is-winning-deals-your-service-team-loses-six-months-later) When manufacturing and industrial companies experience high churn, they’re often fighting an endless two-front war. On one side, they try to acquire new customers. On the other, they strive ... [View Full Post](https://blog.1boldstep.com/why-you-sales-team-is-winning-deals-your-service-team-loses-six-months-later) [![Jen’s Founder Story: What 22 Years of Expensively Inefficient Mistakes Taught Me About Growing a Business](https://blog.1boldstep.com/hs-fs/hubfs/Hernandos_Hideaway%20(1)-1.jpeg?width=700&name=Hernandos_Hideaway%20(1)-1.jpeg)](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) ## [Jen’s Founder Story: What 22 Years of Expensively Inefficient Mistakes Taught Me About Growing a Business](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) Have you ever wondered, “how did I get here?” Writing my founder story got me thinking about this the other day. But here's what I realized: my story isn't really about me. [View Full Post](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) [![B2B Go-to-Market Strategy: The Complete Guide for Companies That Want to Grow Smarter in 2026](https://blog.1boldstep.com/hs-fs/hubfs/Screenshot%202024-11-20%20at%201.47.27%20PM.png?width=700&name=Screenshot%202024-11-20%20at%201.47.27%20PM.png)](https://blog.1boldstep.com/b2b-gtm-strategy) ## [B2B Go-to-Market Strategy: The Complete Guide for Companies That Want to Grow Smarter in 2026](https://blog.1boldstep.com/b2b-gtm-strategy) If you've been around B2B sales or marketing for a while, you've probably heard more people tossing around the term "B2B go-to-market strategy." And sure, it might sound like another trendy ... [View Full Post](https://blog.1boldstep.com/b2b-gtm-strategy) [![Lean Marketing 2025: A Practical Guide for Getting More Out of Every Campaign](https://blog.1boldstep.com/hs-fs/hubfs/Icons.png?width=700&name=Icons.png)](https://blog.1boldstep.com/a-deep-dive-into-lean-marketing-cracking-the-code-for-success) ## [Lean Marketing 2025: A Practical Guide for Getting More Out of Every Campaign](https://blog.1boldstep.com/a-deep-dive-into-lean-marketing-cracking-the-code-for-success) Marketing in 2025 can feel like standing in front of a buffet with too many options and not enough room on your plate. There are endless platforms, countless tools, and a steady stream of ... [View Full Post](https://blog.1boldstep.com/a-deep-dive-into-lean-marketing-cracking-the-code-for-success) [![Can You Still Achieve a Positive ROI with Email Marketing in 2025?](https://blog.1boldstep.com/hs-fs/hubfs/Body%20(17).png?width=700&name=Body%20(17).png)](https://blog.1boldstep.com/can-you-still-achieve-a-positive-roi-with-email-marketing-in-2025) ## [Can You Still Achieve a Positive ROI with Email Marketing in 2025?](https://blog.1boldstep.com/can-you-still-achieve-a-positive-roi-with-email-marketing-in-2025) Look, let's be honest here - your email inbox is a disaster zone right now. I know mine is. It's packed with generic promotional emails, those robotic automated sequences that make you ... [View Full Post](https://blog.1boldstep.com/can-you-still-achieve-a-positive-roi-with-email-marketing-in-2025) [![Excel Sheets & Mai Tais: How Hawaii Shaped My Approach to LEAN Growth Marketing](https://blog.1boldstep.com/hs-fs/hubfs/Image_fx%20(43).jpg?width=700&name=Image_fx%20(43).jpg)](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) ## [Excel Sheets & Mai Tais: How Hawaii Shaped My Approach to LEAN Growth Marketing](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) I like order. And I really don’t like chaos. [View Full Post](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) [![The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/hs-fs/hubfs/hubspot_worker.jpg?width=700&name=hubspot_worker.jpg)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) ## [The 5 Costly HubSpot Mistakes Businesses Make in 2025 (And How to Avoid Them)](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) If you're running a business, you've more than likely invested in a CRM to streamline your sales process and stop losing track of leads. I'm even willing to bet you're using HubSpot (Here's ... [View Full Post](https://blog.1boldstep.com/the-5-costly-hubspot-mistakes-businesses-make-in-2025-and-how-to-avoid-them) [![We're One of West Michigan's Best Places to Work in 2025!](https://blog.1boldstep.com/hs-fs/hubfs/WMBBlogowin25_HRGB-1.jpg?width=700&name=WMBBlogowin25_HRGB-1.jpg)](https://blog.1boldstep.com/were-one-of-west-michigans-best-places-to-work-in-2025) ## [We're One of West Michigan's Best Places to Work in 2025!](https://blog.1boldstep.com/were-one-of-west-michigans-best-places-to-work-in-2025) Guess what? 1 Bold Step just made the list of West Michigan's Best and Brightest Companies to Work For in 2025! We're pretty excited about this recognition from the National Association for ... [View Full Post](https://blog.1boldstep.com/were-one-of-west-michigans-best-places-to-work-in-2025) [← Older Posts](https://blog.1boldstep.com/page/2) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)