1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

What is Marketing Operations?

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.
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Should Marketing Teams Consist of Lead Generators or Sales Enablers?

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...
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Grand Rapids Marketing Operations’ Firm Expands

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, embraces company-wide growth through the hiring of a new Marketing Operations Coordinator and expanding into a new office location. ...
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Two West Michigan marketing experts join forces to launch new agency

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, helps companies bridge the gap between traditional and new marketing GRAND RAPIDS, Mich. – 1 Bold Step, formed in 2012 by Jennifer ...
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