1 Bold Update

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...

Agile marketing is a project management approach to the work of marketing. It is based on the agile software development process developed in the 1990s. The core concept of agile is to ...

After being in business for just over a year now, 1 Bold Step's CEO and Founder, Jennifer Jurgens, sat down with the Small Business Association of Michigan to provide her own Wednesday ...

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, embraces company-wide growth through the hiring of a new Marketing Operations Coordinator and expanding into a new office location. ...

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, helps companies bridge the gap between traditional and new marketing GRAND RAPIDS, Mich. – 1 Bold Step, formed in 2012 by Jennifer ...