1 Bold Update

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...

2020 is here and if your team is like most teams, you’ve got some big goals ahead of you this year. With the many moving parts that go into accomplishing your goals, having the right talent ...

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...

Ah, December. This month is often known for its infamous holiday get-togethers and dinner parties. Believe it or not, the structure of a dinner party can actually be used during your next ...

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...

Agile marketing is a project management approach to the work of marketing. It is based on the agile software development process developed in the 1990s. The core concept of agile is to ...

After being in business for just over a year now, 1 Bold Step's CEO and Founder, Jennifer Jurgens, sat down with the Small Business Association of Michigan to provide her own Wednesday ...

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...

Marketing Operations is the foundation of the marketing department. It is the interplay between people, processes, and technology that make the marketing department work effectively.

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, embraces company-wide growth through the hiring of a new Marketing Operations Coordinator and expanding into a new office location. ...