1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Strategy Articles

For such a time as this – Improve your email!

The whirlwind of the pandemic is unlike anything our society has ever lived through. It impacts everyone and has brought most consumers to a standstill. Most Americans have never ...
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5 Ways to Generate Leads After Your Trade Show Gets Canceled

During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve ...
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Podcast: How We Help Companies Execute Successful Marketing Strategies

I recently sat down with Eric Schroeder, the host of the West Michigan Business Podcast to talk about everything from advice to a small business owner to who I would want with me during the ...
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There is No Marketing Advice nor Information in this Post

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...
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3 Things To Do When Your Marketing Campaign Doesn't Go As Expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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Are You Outsourcing Your Marketing? 4 Areas Marketing Agencies Can Help

2020 is here and if your team is like most teams, you’ve got some big goals ahead of you this year. With the many moving parts that go into accomplishing your goals, having the right talent ...
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Top 3 Tips for Business Owners

After being in business for just over a year now, 1 Bold Step's CEO and Founder, Jennifer Jurgens, sat down with the Small Business Association of Michigan to provide her own Wednesday ...
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Left-Brained Marketing

When the average person thinks about the concept of marketing, they usually think about the work a company does to convince people to buy their products through advertising and promotions. ...
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Should Marketing Teams Consist of Lead Generators or Sales Enablers?

Where should your marketing team be focused? Are they helping close that next deal with a specific customer or nurturing your potential future customers? Marketing teams are increasingly ...
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