1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Hubspot Articles

Microsites, Landing Pages, and Pillar Pages: What’s the Difference?

As 1 Bold Step’s resident Content Producer, I have to keep my content marketing skills sharp. Typically that includes reading up on the latest trends, writing a variety of content, and ...
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What is Lead Scoring and How Should it Work?

If you've implemented any type of marketing automation, the topic of “lead scoring” has either come up or is going to come up sometime. What is lead scoring? How does lead scoring work?  ...
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The 411 on Lead Sources in HubSpot

One of my favorite reports to build in HubSpot and show my clients is the sales by lead source report. It shows the client where their revenue is coming from so they know where to further ...
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The 4 Common Mistakes Companies Make with HubSpot

HubSpot is an amazing piece of software. When implemented correctly, it can be powerfully leveraged to attract and nurture leads, then help you turn those leads into sales. But ...
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