--- title: 1 Bold Step | Rob Costie description: 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Articles By Rob Costie [![What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://lh4.googleusercontent.com/UChw5zMxOd4od-J9isdWYIrpvRHon1FQJtIfSovXHFK6QtehvRtmbp-urK43bCtK5kknNslG08ROUou78ee4-y46Gq7G2MCtd1Fkbiet3sq-NbUY5fuvRq4m-E4r4pls3LKemHIHxNp4inBQDw0zpY8)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) ## [What SMBs Get Wrong About Marketing Automation (And How To Fix It)](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) Your company has invested in a marketing automation platform. It has all the bells and whistles and your marketing team in particular loves how so many of their tasks can now be automated. ... [View Full Post](https://blog.1boldstep.com/what-smbs-get-wrong-about-marketing-automation-and-how-to-fix-it) [![How Google Display Ads Fit with your Marketing Strategy](https://blog.1boldstep.com/hs-fs/hubfs/rsz_pexels-diva-plavalaguna-6147381.jpg?width=700&name=rsz_pexels-diva-plavalaguna-6147381.jpg)](https://blog.1boldstep.com/how-google-display-ads-fit-with-your-marketing-strategy) ## [How Google Display Ads Fit with your Marketing Strategy](https://blog.1boldstep.com/how-google-display-ads-fit-with-your-marketing-strategy) When it comes to digital advertising, few platforms give you as much reach and targeting options as Google. The value of Search ads is very apparent; advertising on the world’s biggest ... [View Full Post](https://blog.1boldstep.com/how-google-display-ads-fit-with-your-marketing-strategy) [![I Can’t See My Google Ads – Are They Working?](https://blog.1boldstep.com/hs-fs/hubfs/unnamed.jpeg?width=700&name=unnamed.jpeg)](https://blog.1boldstep.com/i-cant-see-my-google-ads-are-they-working) ## [I Can’t See My Google Ads – Are They Working?](https://blog.1boldstep.com/i-cant-see-my-google-ads-are-they-working) If you’ve ever kicked off a Google Ads campaign with a new digital ads marketing agency, chances are you are familiar with going through some variation of this thought process: [View Full Post](https://blog.1boldstep.com/i-cant-see-my-google-ads-are-they-working) [![Maximizing Your Investment in Marketing: Habits For Continuous Improvement](https://blog.1boldstep.com/hs-fs/hubfs/adeolu-eletu-unRkg2jH1j0-unsplash.jpeg?width=700&name=adeolu-eletu-unRkg2jH1j0-unsplash.jpeg)](https://blog.1boldstep.com/habits-for-continuous-improvement) ## [Maximizing Your Investment in Marketing: Habits For Continuous Improvement](https://blog.1boldstep.com/habits-for-continuous-improvement) Marketing isn’t something you do once - there’s no “set it and forget it.” In this business, you slide backwards when you’re not continuously improving. And with the growth rate of new ... [View Full Post](https://blog.1boldstep.com/habits-for-continuous-improvement) [![The Most Important Digital Ad KPI](https://blog.1boldstep.com/hs-fs/hubfs/william-warby-WahfNoqbYnM-unsplash.jpg?width=700&name=william-warby-WahfNoqbYnM-unsplash.jpg)](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) ## [The Most Important Digital Ad KPI](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ... [View Full Post](https://blog.1boldstep.com/the-most-important-digital-ad-kpi) [![The Fundamental First Step of an SEO Content Strategy](https://blog.1boldstep.com/hs-fs/hubfs/chad-kirchoff-xe-e69j6-Ds-unsplash.jpg?width=700&name=chad-kirchoff-xe-e69j6-Ds-unsplash.jpg)](https://blog.1boldstep.com/the-fundamental-first-step-of-an-seo-content-strategy) ## [The Fundamental First Step of an SEO Content Strategy](https://blog.1boldstep.com/the-fundamental-first-step-of-an-seo-content-strategy) Good Content Isn't Enough for SEO You know it, I know it, the whole digital community knows it: content is king. It’s impossible to consistently rank without content that’s relevant and ... [View Full Post](https://blog.1boldstep.com/the-fundamental-first-step-of-an-seo-content-strategy) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)