1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

B2b marketing Articles

B2B Go-to-Market Strategy: The Complete Guide for Companies That Want to Grow Smarter in 2026

If you've been around B2B sales or marketing for a while, you've probably heard more people tossing around the term "B2B go-to-market strategy." And sure, it might sound like another trendy ...
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Lean Marketing 2025: A Practical Guide for Getting More Out of Every Campaign

Marketing in 2025 can feel like standing in front of a buffet with too many options and not enough room on your plate. There are endless platforms, countless tools, and a steady stream of ...
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Can You Still Achieve a Positive ROI with Email Marketing in 2025?

Look, let's be honest here - your email inbox is a disaster zone right now. I know mine is. It's packed with generic promotional emails, those robotic automated sequences that make you ...
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Why Brand Identity is Important and How it Adds Value to Your Business

A lot of companies struggle to grow because they don’t know how to stand out from the competition or market themselves effectively. That’s why having a brand identity is important. A strong ...
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