1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Jennifer Jurgens

What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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The Case for Corporate Giving

As 2020 comes to an end, I think most of us are breathing a collective sigh of relief and looking forward to some type of normalcy and security returning in 2021. Personally, I would argue ...
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No. Your sister, friend, or cousin can’t have a job in marketing.

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...
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Your Market Has Changed - Now What? PIVOT!

I refuse to use any of the terms that we are all hearing daily now to describe why your market has changed. You know what I’m talking about. Lines that are becoming almost cliche: 
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There is No Marketing Advice nor Information in this Post

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...
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Available Business Community Resources

With all that's going on lately, we wanted to provide you with easy access to some great, free community business resources that have been very helpful to us. We think you might find them ...
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Podcast: How to Change Your Marketing from Overhead to Value-Add

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...
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5 Simple Stages to Gain Data Hygiene

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...
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Are You Running a Modern Marketing Department?

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...
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Top 3 Tips for Business Owners

After being in business for just over a year now, 1 Bold Step's CEO and Founder, Jennifer Jurgens, sat down with the Small Business Association of Michigan to provide her own Wednesday ...
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Two West Michigan marketing experts join forces to launch new agency

  1 Bold Step, led by Jennifer Jurgens and Adam Clarke, helps companies bridge the gap between traditional and new marketing  GRAND RAPIDS, Mich. – 1 Bold Step, formed in 2012 by Jennifer ...
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