1 Bold Update

From the emerging practice of “Revops” (revenue operations) to the increasing expansion of the CRO (chief revenue officer) role, marketing is being held more accountable to showing direct ...

Is the marketing ever really “done?”

I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ...

Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ...

Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ...

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup Okay, so maybe not everyone agrees that all of those things go together, but ...

As 2020 comes to an end, I think most of us are breathing a collective sigh of relief and looking forward to some type of normalcy and security returning in 2021. Personally, I would argue ...

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...

Writing this “1 Bold Update” article was on my task list and I had all kinds of great ideas. And then… Coronavirus. Now my husband and I are both working from home, he’s completely taken ...

With all that's going on lately, we wanted to provide you with easy access to some great, free community business resources that have been very helpful to us. We think you might find them ...

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...