--- title: 1 Bold Step | Jennifer Jurgens description: "Jen is a catalyst that loves to make everything she touches somehow better, faster, and more efficient. And while her career choices may seem unrelated, the thread that ties them together is that she brought order, process, growth and scale to every organization she’s worked with. From creating some of the first hosted e-commerce solutions at Pandesic (an IntelSAP venture), to working with The HON Company, Konica Minolta, Safety-Kleen, Adtegrity, USXchange, Mindpepper, and others to bring process and prove marketing ROI, to serving as executive director for Susan G. Komen Michigan, and most recently, scaling growth as the president of SalesPad, Jen brings clarity to the complex and builds trust-based teams that keep companies moving forward.\n\nIn her current role as CEO and Founding Partner at 1 Bold Step, she is helping companies and organizations organize, optimize, and grow.\n\nJen has a Bachelor’s degree in Supply Chain Management from Michigan State University’s Eli Broad College of Business and a Master’s in Business Administration from Grand Valley State University." --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Articles By Jennifer Jurgens [![The Invisibility Tax: Why Stop-and-Start Marketing is Costing You More Than You Think](https://blog.1boldstep.com/hs-fs/hubfs/May%20Newsletter%20-%20Blog%20image%20(1).png?width=700&name=May%20Newsletter%20-%20Blog%20image%20(1).png)](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) ## [The Invisibility Tax: Why Stop-and-Start Marketing is Costing You More Than You Think](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) There's a cost to becoming forgettable. You pay it each time you stop your marketing because you “couldn’t prove it was working.” Or you have “enough leads for now.” Or you “don’t have the ... [View Full Post](https://blog.1boldstep.com/the-invisibility-tax-why-stop-and-start-marketing-is-costing-you-more-than-you-think) [![Jen’s Founder Story: What 22 Years of Expensively Inefficient Mistakes Taught Me About Growing a Business](https://blog.1boldstep.com/hs-fs/hubfs/Hernandos_Hideaway%20(1)-1.jpeg?width=700&name=Hernandos_Hideaway%20(1)-1.jpeg)](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) ## [Jen’s Founder Story: What 22 Years of Expensively Inefficient Mistakes Taught Me About Growing a Business](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) Have you ever wondered, “how did I get here?” Writing my founder story got me thinking about this the other day. But here's what I realized: my story isn't really about me. [View Full Post](https://blog.1boldstep.com/jens-founder-story-what-22-years-of-expensively-inefficient-mistakes-taught-me-about-growing-a-business) [![Excel Sheets & Mai Tais: How Hawaii Shaped My Approach to LEAN Growth Marketing](https://blog.1boldstep.com/hs-fs/hubfs/Image_fx%20(43).jpg?width=700&name=Image_fx%20(43).jpg)](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) ## [Excel Sheets & Mai Tais: How Hawaii Shaped My Approach to LEAN Growth Marketing](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) I like order. And I really don’t like chaos. [View Full Post](https://blog.1boldstep.com/excel-sheets-mai-tais-how-hawaii-shaped-my-approach-to-lean-growth-marketing) [![Want More Revenue? Your Business Needs a Growth Agency, Not More Marketing](https://blog.1boldstep.com/hs-fs/hubfs/Screenshot%202025-03-26%20at%208.44.02%20AM.png?width=700&name=Screenshot%202025-03-26%20at%208.44.02%20AM.png)](https://blog.1boldstep.com/growth-agency) ## [Want More Revenue? Your Business Needs a Growth Agency, Not More Marketing](https://blog.1boldstep.com/growth-agency) Let me paint a familiar picture. Your marketing agency just delivered another stunning performance report. They are delivering more leads than ever, and metrics look fantastic — impressions ... [View Full Post](https://blog.1boldstep.com/growth-agency) [![Do You Need a Marketing Agency or a Business Growth Agency?](https://blog.1boldstep.com/hs-fs/hubfs/Screenshot%202024-05-29%20at%201.48.59%20PM.png?width=700&name=Screenshot%202024-05-29%20at%201.48.59%20PM.png)](https://blog.1boldstep.com/marketing-agency-vs-business-growth-agency) ## [Do You Need a Marketing Agency or a Business Growth Agency?](https://blog.1boldstep.com/marketing-agency-vs-business-growth-agency) As a business owner, you're relentlessly trying to make your mark. To grow. But so is every other company in your industry. [View Full Post](https://blog.1boldstep.com/marketing-agency-vs-business-growth-agency) [![Is Return on Marketing Investment (ROMI) the Most Important KPI?](https://blog.1boldstep.com/hs-fs/hubfs/pexels-kindel-media-7651553.jpg?width=700&name=pexels-kindel-media-7651553.jpg)](https://blog.1boldstep.com/is-return-on-marketing-investment-romi-the-most-important-kpi) ## [Is Return on Marketing Investment (ROMI) the Most Important KPI?](https://blog.1boldstep.com/is-return-on-marketing-investment-romi-the-most-important-kpi) From the emerging practice of “Revops” (revenue operations) to the increasing expansion of the CRO (chief revenue officer) role, marketing is being held more accountable to showing direct ... [View Full Post](https://blog.1boldstep.com/is-return-on-marketing-investment-romi-the-most-important-kpi) [![What does “done” look like to an effective marketing team?](https://blog.1boldstep.com/hs-fs/hubfs/christina-wocintechchat-com-yhq2ymcPlZE-unsplash.jpg?width=700&name=christina-wocintechchat-com-yhq2ymcPlZE-unsplash.jpg)](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) ## [What does “done” look like to an effective marketing team?](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) Is the marketing ever really “done?” [View Full Post](https://blog.1boldstep.com/what-does-done-look-like-to-an-effective-marketing-team) [![Why Workplace Happiness Matters (And 3 Ways to Cultivate it in Your Business)](https://blog.1boldstep.com/hs-fs/hubfs/pexels-visual-tag-mx-2566581.jpg?width=700&name=pexels-visual-tag-mx-2566581.jpg)](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) ## [Why Workplace Happiness Matters (And 3 Ways to Cultivate it in Your Business)](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) I recently attended the Grand Rapids Econ Club luncheon that featured Jon Clifton, the CEO of Gallup and the grandson of the creator of the StrengthsFinder (personality test), Don Clifton. ... [View Full Post](https://blog.1boldstep.com/why-workplace-happiness-matters-and-3-ways-to-cultivate-it-in-your-business) [![The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/hs-fs/hubfs/Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png?width=700&name=Screen%20Shot%202022-10-05%20at%2011.28.41%20AM.png)](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) ## [The Economic Outlook: Should You Dial Your Marketing Up or Down?](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) Unless you are an economist, you might find the latest economic outlook a bit confusing. Judging from all the conflicting opinions, even the economists are confused. What we do know is that ... [View Full Post](https://blog.1boldstep.com/the-economic-outlook-should-you-dial-your-marketing-up-or-down) [![Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/hs-fs/hubfs/pexels-monstera-5849564.jpg?width=700&name=pexels-monstera-5849564.jpg)](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) ## [Small Bets — A Marketing Strategy I’m Willing to Bet On](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) Have you ever invested heavily in a marketing campaign or initiative that just didn’t pay off? Or even worse; invest heavily and you’re really not sure if it paid off or not? We often hear ... [View Full Post](https://blog.1boldstep.com/small-bets-a-marketing-strategy-im-willing-to-bet-on) [![What Does a Grand Rapids Marketing Group Know About Economics?](https://blog.1boldstep.com/hs-fs/hubfs/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg?width=700&name=stephen-dawson-qwtCeJ5cLYs-unsplash.jpg)](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) ## [What Does a Grand Rapids Marketing Group Know About Economics?](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup Okay, so maybe not everyone agrees that all of those things go together, but ... [View Full Post](https://blog.1boldstep.com/what-does-a-grand-rapids-marketing-group-know-about-economics) [![The Case for Corporate Giving](https://blog.1boldstep.com/hs-fs/hubfs/pexels-negative-space-192538.jpg?width=700&name=pexels-negative-space-192538.jpg)](https://blog.1boldstep.com/the-case-for-corporate-giving) ## [The Case for Corporate Giving](https://blog.1boldstep.com/the-case-for-corporate-giving) As 2020 comes to an end, I think most of us are breathing a collective sigh of relief and looking forward to some type of normalcy and security returning in 2021. Personally, I would argue ... [View Full Post](https://blog.1boldstep.com/the-case-for-corporate-giving) [← Older Posts](https://blog.1boldstep.com/author/jennifer-jurgens/page/2) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)