1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Jennifer Jurgens

5 Simple Stages to Gain Data Hygiene

Data hygiene is critical to your marketing campaigns. Let's think about it for a minute: How many customers does your company have? What about leads? Do you have a list of all of your ...
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Are You Running a Modern Marketing Department?

At 1 Bold Step, we often talk about the evolution of the buyer and the related evolution of the marketing department. Think about the fast-changing world we’re all living in. Buyers no ...
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Top 3 Tips for Business Owners

After being in business for just over a year now, 1 Bold Step's CEO and Founder, Jennifer Jurgens, sat down with the Small Business Association of Michigan to provide her own Wednesday ...
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Two West Michigan marketing experts join forces to launch new agency

1 Bold Step, led by Jennifer Jurgens and Adam Clarke, helps companies bridge the gap between traditional and new marketing GRAND RAPIDS, Mich. – 1 Bold Step, formed in 2012 by Jennifer ...
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