1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Martech Articles

The Most Important Digital Ad KPI

Today’s the day! Can you feel the excitement, the suspense??? You’ve waited for weeks (at least two), and you’re ready to get the results of your investment. That’s right, it’s time to log ...
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What Does a Grand Rapids Marketing Group Know About Economics?

Marketing and economics go together like... Peanut butter and jelly Laverne and Shirley Mac-n-cheese and ketchup  Okay, so maybe not everyone agrees that all of those things go together, ...
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Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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The Fundamental First Step of an SEO Content Strategy

Good Content Isn't Enough for SEO You know it, I know it, the whole digital community knows it: content is king. It’s impossible to consistently rank without content that’s relevant and ...
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4 Focus Areas When it Comes to Marketing Automation

Many companies have had to adopt a digital approach to marketing recently and have had to adjust the way they handle their go to market strategy. And in order to adopt a more digital ...
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How to Align Your Marketing Plan with Your Strategic Plan

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...
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No. Your sister, friend, or cousin can’t have a job in marketing.

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...
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3 Things To Do When Your Marketing Campaign Doesn't Go As Expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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Podcast: How to Change Your Marketing from Overhead to Value-Add

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...
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3 Impact Areas of MarTech and Why You Need to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
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