1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Martech Articles

How to Align Your Marketing Plan with Your Strategic Plan

Our team recently kicked off a webinar series, titled "Q & A with A & J." We wanted this series to be different from most webinar series. A lot of times, a webinar is just one-sided where ...
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No. Your sister, friend, nephew, cousin, etc. can’t have a job in marketing

I’m changing things up with this blog post and want to warn you: This is a bit of a rant. It has just happened one too many times and someone needs to stand up and defend the marketing ...
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What to do when your marketing campaign doesn't go as well as you expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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Podcast: How to Change Your Marketing from Overhead to Value-Add

Recently, I sat down with Lynne Jarman Johnson, CMO of Consumers Credit Union and podcast host of Money I’m Home to chat about everything from technology, to return on marketing investment, ...
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3 Impact Areas of Marketing Technology and Why it's Important to Keep Up

If you asked me five years ago what a Marketing Technologist was, I would have told you that it’s a person that can operate one or more of the core marketing technologies (MarTech) that a ...
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