1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Nick Gedda

How 1 Bold Step Executes Our Marketing Plans

In our previous blog, we talked about how we build our Strategic Marketing Plan or “houses” that help us attach our proposed marketing efforts with the overall goals of the business in a ...
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How 1 Bold Step Builds Our Strategic Marketing Plans

Let’s face it. Marketing plans can be tedious to create. They can be overly detailed, long-winded, and might even struggle to show how they tie back to the business growth as a whole. After ...
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5 Ideas for Filling the Top of Your Funnel

There are five key phases in your consumers’ buying process: awareness, acquisition, revenue, retention, and referral. If you struggle to expand into new markets or find new clients outside ...
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