--- title: 1 Bold Step | Kort Rantala description: 1 Bold Update is our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, and more. --- (616) 317-5300 [info@1boldstepllc.com](mailto:info@1boldstep.com) - [Facebook](https://www.facebook.com/1BoldStep/) - [Twitter](https://twitter.com/1BoldStepLLC) [![1-bold-step_official-logo](https://blog.1boldstep.com/hs-fs/hubfs/1%20Bold%20Step%20Logos/1-bold-step_official-logo.png?width=222&name=1-bold-step_official-logo.png)](https://1boldstep.com/)   - [Home](https://1boldstep.com) - About - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/meet-the-team/) - Services - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [RevOps](https://1boldstep.com/revops/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [HubSpot Onboarding](https://1boldstep.com/hubspot-onboarding/) - [Brand Services](https://1boldstep.com/brand-services/) - [Our Clients](https://1boldstep.com/our-clients/) - Resources - [Blog](https://blog.1boldstep.com) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/) - [Home](https://1boldstep.com/) - [Services](https://1boldstep.com/services/) - [HubSpot Consulting](https://1boldstep.com/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Contact](https://1boldstep.com/contact/) - [Resources](https://1boldstep.com/resources/) - [Blog](https://blog.1boldstep.com/) # 1 Bold Update ## Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more.  Search ## Articles By Kort Rantala [![Demand Generation and Lead Generation — The Dynamic Duo](https://blog.1boldstep.com/hs-fs/hubfs/disruptivo-iQ15DTx-63k-unsplash-1.jpg?width=700&name=disruptivo-iQ15DTx-63k-unsplash-1.jpg)](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) ## [Demand Generation and Lead Generation — The Dynamic Duo](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ... [View Full Post](https://blog.1boldstep.com/lead-generation-and-demand-generation-the-dynamic-duo) [![Do Cold Emails and Cold Calls Still Work?](https://blog.1boldstep.com/hs-fs/hubfs/EmailPhone.jpg?width=700&name=EmailPhone.jpg)](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) ## [Do Cold Emails and Cold Calls Still Work?](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) As a marketer, you're constantly looking for ways to generate leads and grow your business. And while there are a variety of tactics you can use to accomplish this goal, cold calling and ... [View Full Post](https://blog.1boldstep.com/do-cold-emails-and-cold-calls-still-work) [![Should I be marketing in the Metaverse?](https://blog.1boldstep.com/hs-fs/hubfs/xr-expo-ipDhOQ5gtEk-unsplash.jpg?width=700&name=xr-expo-ipDhOQ5gtEk-unsplash.jpg)](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) ## [Should I be marketing in the Metaverse?](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) What’s the next big thing? It’s hard to say a lot of time, otherwise, we’d all be rich. Cryptocurrency is still a toss up, artificial intelligence has been on the cusp for years, and then ... [View Full Post](https://blog.1boldstep.com/should-i-be-marketing-in-the-metaverse) [![Today’s Marketing Acronyms Cheat Sheet: Part 2](https://blog.1boldstep.com/hs-fs/hubfs/surendran-mp-IhWYiwSxm8g-unsplash.jpg?width=700&name=surendran-mp-IhWYiwSxm8g-unsplash.jpg)](https://blog.1boldstep.com/todays-marketing-acronyms-cheat-sheet-part-2) ## [Today’s Marketing Acronyms Cheat Sheet: Part 2](https://blog.1boldstep.com/todays-marketing-acronyms-cheat-sheet-part-2) Now that you’re a pro at marketing acronyms, we thought we’d step it up a notch with a follow-up to stretch your vocabulary a bit more. Sometimes it seems like there’s new lingo every week, ... [View Full Post](https://blog.1boldstep.com/todays-marketing-acronyms-cheat-sheet-part-2) [![Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)](https://blog.1boldstep.com/hs-fs/hubfs/pexels-pixabay-278888.jpg?width=700&name=pexels-pixabay-278888.jpg)](https://blog.1boldstep.com/your-must-know-marketing-acronyms-cheat-sheet) ## [Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)](https://blog.1boldstep.com/your-must-know-marketing-acronyms-cheat-sheet) To start this blog off, we want to apologize. Sincerely. [View Full Post](https://blog.1boldstep.com/your-must-know-marketing-acronyms-cheat-sheet) [![Your Brand is a Movie and Other Great Business Books](https://blog.1boldstep.com/hs-fs/hubfs/tom-hermans-9BoqXzEeQqM-unsplash.jpg?width=700&name=tom-hermans-9BoqXzEeQqM-unsplash.jpg)](https://blog.1boldstep.com/your-brand-is-a-movie-and-other-great-business-books) ## [Your Brand is a Movie and Other Great Business Books](https://blog.1boldstep.com/your-brand-is-a-movie-and-other-great-business-books) Wake up, Neo... follow the white rabbit, take the red pill (or was it the blue?), there is no spoon, you are the one, you're not the one, was that really the exact same black cat? [View Full Post](https://blog.1boldstep.com/your-brand-is-a-movie-and-other-great-business-books) ### Subscribe to our blog updates so you don’t miss out on any of our marketing tips! ![Subscribe](https://blog.1boldstep.com/hubfs/1_Bold_Step_December2019/Image/blog-t.jpg) ## Let’s do some marketing ## Say Hello to us! - [Home](https://1boldstep.com/) - [Meet the Team](https://1boldstep.com/meet-the-team/) - [Our Approach](https://1boldstep.com/our-approach/) - [Fractional Marketing Team](https://1boldstep.com/your-fractional-marketing-team/) - [Strategic Marketing Plans](https://1boldstep.com/strategic-marketing-plan-workshop/) - [HubSpot Consulting](https://1boldstep.com/services/certified-hubspot-partner/) - [Our Clients](https://1boldstep.com/our-clients/) - [Blog](https://blog.1boldstep.com/) - [Resources](https://1boldstep.com/resources/) - [Contact](https://1boldstep.com/contact/)