1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Kort Rantala

Demand Generation and Lead Generation — The Dynamic Duo

In the world of marketing strategies, two pivotal initiatives take the spotlight: Demand generation and lead generation. While these terms might seem interchangeable, they're more like ...
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Do Cold Emails and Cold Calls Still Work?

As a marketer, you're constantly looking for ways to generate leads and grow your business. And while there are a variety of tactics you can use to accomplish this goal, cold calling and ...
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Should I be marketing in the Metaverse?

What’s the next big thing? It’s hard to say a lot of time, otherwise, we’d all be rich. Cryptocurrency is still a toss up, artificial intelligence has been on the cusp for years, and then ...
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Today’s Marketing Acronyms Cheat Sheet: Part 2

Now that you’re a pro at marketing acronyms, we thought we’d step it up a notch with a follow-up to stretch your vocabulary a bit more. Sometimes it seems like there’s new lingo every week, ...
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Your Must-Know Marketing Acronyms Cheat Sheet (“YMKMACS”)

To start this blog off, we want to apologize. Sincerely.
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Your Brand is a Movie and Other Great Business Books

Wake up, Neo... follow the white rabbit, take the red pill (or was it the blue?), there is no spoon, you are the one, you're not the one, was that really the exact same black cat?
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