1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Danielle Fedel

Marketing Automation: It's Already Risen and Here's Why.

If you could improve your business’ efficiency, productivity, and return on marketing investment (ROMI) by 20%, would you? If you said yes, welcome to the world of marketing automation. 
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Could Your Business Benefit from Hiring a Fractional Marketing Team?

Imagine this. What if your marketing team was only made up of a designer, a project manager, and a marketing manager? Or what if it was made up of a social media manager, a content writer, ...
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4 Things That Make 1 Bold Step Different From Other Marketing Agencies

According to Statista, “In 2015 there were more than 13.3 thousand [marketing/advertising] establishments in the entire United States.” That’s a jaw-dropping number and can make choosing ...
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3 Things To Do When Your Marketing Campaign Doesn't Go As Expected

Recently, I attended an International Women’s Day conference where I was inspired and encouraged by the women and men alike who spoke truth, offered guidance, and provided leadership on how ...
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The Best-Tasting Email Strategy Out There

Ah, December. This month is often known for its infamous holiday get-togethers and dinner parties. Believe it or not, the structure of a dinner party can actually be used during your next ...
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