1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By John Neeb

Why Your Sales Team Is Winning Deals Your Service Team Loses Six Months Later

When manufacturing and industrial companies experience high churn, they’re often fighting an endless two-front war. On one side, they try to acquire new customers. On the other, they strive ...
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SaaS B2B Positioning That Actually Works (And Why It Matters So Much More Than You Think)

Whether you're still building momentum or already in scaling mode, the way you position your SaaS company matters more than almost anything else. It's not just about features. It's not even ...
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