1 Bold Update

Welcome to 1 Bold Update; our place to ponder marketing mysteries and (boldly) discuss topics like strategic alignment, technologies, systems, and more. 

Articles By Caleb Radford

Positioning vs. Messaging vs. Value Propositions: What's the Difference?

Before you invest in any marketing or advertising, you need to solidify your positioning, messaging, and value propositions to have the best chance of success. Why? Because in business, ...
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Why Brand Identity is Important and How it Adds Value to Your Business

A lot of companies struggle to grow because they don’t know how to stand out from the competition or market themselves effectively. That’s why having a brand identity is important.  A ...
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